Customer experience

Only 30 Percent Of Smartphone Traffic On 4G Networks

In North America 70 percent of smartphone-based web traffic is operating on slower-than-4G wireless networks. Conversely only 30 percent of smartphone web traffic is coming from 4G networks, according to Chitika. This modest penetration figure makes sense because 4G networks are still rolling out and not all handsets are 4G compatible. For example only the iPhone […]

Performance marketing

Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”

Instagram has regained supremacy over Vine on Twitter, thanks to its new video feature? That seemed to be the story, based on stats from Topsy. But now, Topsy has clarified there’s a different story, one where Instagram shares on Twitter have never dipped below Vine, at least when you’re looking at all activity rather than […]

Marketing management

Marketing Day: June 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Adds New Website Buttons & Badges On 2nd Birthday Google+ turns two years old today and is marking the occasion with new buttons and badges for websites, along with a […]

Performance marketing

Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2

Programmatic display advertising continued to show huge growth year-over-year in Q2 , particularly among retail and travel advertisers. That’s according to the Q2 Digital Marketing Report issued this week by IgnitionOne. The study found that, in addition to increasing investment in search, retail advertisers spent 130 percent more on programmatic display advertising in the quarter year-over-year. […]

Marketing operations (MOps)

Would Europe “Ban” Google Universal Search Results?

As Google’s critics and rivals in Europe become increasingly vocal and aggressive in their campaign against the company’s proposed antitrust settlement, the European Commission (EC) has some egg on its face. EU Competition Commissioner Joaquin Almunia negotiated the current settlement with Google over a period of months. The specific provisions, including the controversial “rival links” […]

Marketing management

5 Steps to Major League Optimization

Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many, all with a common goal, as well as acknowledgement that to reach the pinnacle of success, your team must navigate what amounts to a marathon and not a sprint. In this case, having […]

Data

Google Reader & The Coming FeedBurner Subscriber Count Apocalypse

Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is likely to see a huge plunge in subscriber counts reported for their feeds? Here’s why, and also why we may begin to see replacements for Google Reader publish their own […]

Marketing management

The New Yahoo News, Now With More Homepage

Earlier today Yahoo announced a newly redesigned Yahoo News site. Graphics are larger and there’s more white space at the article level. It may feel too spartan for some and yet too cluttered for others. Design is hard. Regardless, it’s more consistent with the look of the new Yahoo homepage. And like the homepage it’s […]

Performance marketing

FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting

When Facebook introduced its retargeting platform, Facebook Exchange (FBX), last year it was a nearly instant success, with partners raving about performance metrics. Then, earlier this year, Facebook opened up its News Feed to retargeting. We’ve seen early positive reports on News Feed retargeting, and now Ad Roll has released its latest data on FBX in the News […]

Marketing management

Yelp Sues To Take Down Paid Review Mill

First brought to our attention by The Daily Dot, Yelp has sued to terminate and collect damages from a site called BuyOnlineReviews.net. The site leads with Yelp but it promises to generate fake positive reviews for a range of local directories and social sites including Google +, Citysearch, InsiderPages, Local.com, SuperPages, Foursquare, Kudzu, YellowPages as […]

Marketing management

Marketing Day: June 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic] LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in […]

Customer experience

Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys

Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing for TV. Google is attempting quiet those objections and lure more brand advertising to its display network with its new “Affinity Segments.” Launching today, Affinity Segments  leverage the contextual audience targeting called […]

Marketing management

FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal

The debate over online and data privacy in the US is intensifying in the wake of the NSA surveillance revelations. However the effort to do something about data privacy has largely stalled in Congress — despite many blustery pronouncements and calls for investigations. There are also private initiatives that are seemingly deadlocked, including the WC3’s […]

Customer experience

Android To Become Dominant Platform, US iPad Share Grows

On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is “being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.” Below is Gartner’s global prediction for device share […]

Customer experience

Quixey Launches “Sponsored Apps” Beta, Alternative To In-App Advertising For App Marketers

App search engine Quixey launches its Sponsored Apps program in beta today. The Sponsored Apps program allows app marketers to target users during the app discovery process, as they are searching for apps relevant to their search queries. The program aims to give app marketers an alternative to traditional in-app ads. This is the company’s […]

Connected TV and OTT

New Google Now Cards: Live TV, Music And Offers

Earlier today, Google introduced some additional Now cards and functionality through an update to its Android search app (not yet for iOS). They extend to live TV, music and location-sensitive offers. Google announced the new features in a post on its Android Google+ site. Here’s the list of new capabilities, available for Android 4.1 and […]

Marketing management

Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More

Eight months after the release of Windows 8, Microsoft launched a pre-release of Windows 8.1 today at the Microsoft Build Developers Conference in San Francisco. The latest version of the Windows operating system comes with an extensive list of updates, from a new start button and start screen, to enhanced search capabilities, a redesigned app […]

Marketing management

Marketing Day: June 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Ads Manager Reports Update Gives Advertisers More Control Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads […]

Marketing management

Europe: Google Wins “Censorship” Battle, Slammed On Antitrust Proposals

Google’s struggles in Europe continue. However the company apparently has won something of a reprieve in its battle against the emerging “the right to be forgotten,” which Google largely regards as censorship. But on the antitrust front, Google faces stepped up criticism of its settlement proposals from critics and opponents. On Monday, an advisory (non-binding) opinion […]

Data

Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand

Consumers may be a bit more sophisticated than the conventional wisdom would lead us to believe. According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to become a brand’s Facebook fan. Instead, there are numerous different reasons it happens — and, what’s more, the biggest “fan-drivers” depend on […]

Customer experience

Seize The Social Media Day With Ownable Moments

When Oreo made its Super Bowl run around, professional marketers around the world shared a collective gasp. “How did they create the design and get it past legal so quickly?” we wondered. If you’ve been a close observer of Oreo’s social media marketing efforts, you’ll know that their marketing team has been making those sorts […]

Marketing management

Marketing Day: June 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week The Google Safe Browsing system is designed to warn people from Google’s search results and when using popular browsers if they […]

Performance marketing

Media Buying 101: Why You Need Your Own Ad Server

As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad networks. Granted, there is more legwork involved when compared to programmatic buying, and the CPM rates can be quite high — but this is offset by the ability to reserve large amounts […]

Performance marketing

Is John Deere The Original Content Marketer?

Though the approach of using content in marketing initiatives has become more prevalent over the past couple of years, businesses have been employing content marketing strategies since the 1800s. Today, marketers use online content to educate and entertain their audiences in order to drive traffic, conversions and/or leads. Similarly, more than 100 years ago, companies […]

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