Think Google Glass would be great if it could help you look at someone and automatically bring up information about them? Looks like you’ll have to do it the hard way and recognize them yourself. Google’s put up a statement saying it won’t approve any facial recognition apps. Google posted on Google+ about this, saying: […]
Google’s mobile phone division Motorola is desperate for a hit. At a price of $12.5 billion, the company was Google’s largest acquisition ever. It has yet to generate any ROI for Mountain View. Motorola’s patent portfolio, the reason most-often cited as the driver of the acquisition, has seen its value dramatically reduced by the Google-FTC antitrust settlement and […]
Tumblr is bringing its sponsored posts to the Web. This does not signal a big change in strategy nor a sign of Yahoo’s new power over the blogging site since acquiring it for $1.1 billion nearly two weeks ago. This is an extension of the native ad unit Tumblr rolled out on its mobile apps for iOS and Android […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens Digital Editorial Manager Earlier this month, we learned Better Homes and Gardens ranked in the top […]
Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG’s Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from BHG.com board claimed […]
LinkedIn announced they have added the two-factor authentication option for users to help protect their accounts on the popular business-focused social network. LinkedIn said they have added an “optional feature that adds another layer of security to your LinkedIn sign-in: two-step verification.” How does it work? (1) Go to “Privacy & Settings” under your account […]
Okay, brands, you’re running out of excuses not to have a nice custom background and a solid photo/logo for your Twitter profile. Twitter has simplified the process of adding or changing profile photos and background images by bringing the editor right out on your Twitter profile, rather than making those changes possible only in account […]
According to visual analytics and marketing platform Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face. Using custom algorithms to evaluate more than 500,000 Pinterest images, Curalate researched how an image’s visual characteristics influence social media activity. Examining 30 different visual characteristics, […]
There’s a scene near the climax of the film The Internship, starring Vince Vaughn and Owen Wilson (opening June 7), where they and their team of Google summer interns try to sell a local pizza restaurant on Google advertising (presumably AdWords). Many of the different Google tools and services are paraded out (i.e., search, Google […]
Like many other Internet marketers, one of the first things I do each day is check my Amazon Associates account to see how much I earned the day before. I also check to see how many and what products were ordered the day before, knowing that I will earn my commission on them once they […]
Until today, LinkedIn users were able to post content to the social networking site in two formats: simple text based updates and links. New upgrades will allow users to add files in updates instead of forcing users to link off to other locations. This comes on the heels of the announcement that users could upload […]
There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing,” as shown here: A lot of […]
In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow brands to retarget ads to site […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Lists Get A Major Expansion: 1,000 Lists & 5,000 Accounts Each Twitter has announced a two-fold expansion of its seemingly ignored Lists feature, and the upgrades feature significant expansions of […]
Twitter has announced a two-fold expansion of its seemingly ignored Lists feature, and the upgrades feature significant expansions of Lists’ previous limitations. Users can now make up to 1,000 lists, instead of 20. And each list can have as many as 5,000 accounts in it, an upgrade from the previous limit of 500. Lists have […]
Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013 I’ve heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there’ll surely be more […]
According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on social media networks. Of the executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO’s time. The study […]
Today, Janrain announced it is among the first companies to support Amazon’s new third-party login service, Login with Amazon. Janrain’s ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites. Janrain’s user management platform already incorporates over 30 social login providers including Facebook, […]
Amazon is hoping to extend its reach and integration beyond its own properties with yesterday’s launch of Login with Amazon. The new service lets Amazon’s 200+ million users to sign into websites, games and apps with their Amazon logins. Third-party developers can implement Login with Amazon on their web and mobile properties in the same way […]
If you pay attention to the tech world, you’ve likely noticed a proliferation of geeks donning a new device called Google Glass. This Glass is the latest in the category of what’s known as wearable computers, and it allows the owner to take photos, videos, request directions and surf the Web. The unique thing about […]
With the overwhelming number of recent hacks, social media security has been one of the hottest topics in social. The popular social media management platform Hootsuite is looking to capitalize on this growing trend with their new Security Services feature. This new suite of services is available today for all Hootsuite Enterprise clients. Included in the package […]
A new Twitter app update has rolled out to both iOS and Android platforms, making it even easier to share photos, locations and to see how your Tweets will look before sending. By skipping a few previous steps, users can now Tweet out a photo in under six seconds: Tweet a photo in under six […]
A new “block similar” tool in the AdSense Ad review center allows publishers to block visually similar ads by uploading a screenshot or logo or by searching for text in images. The functionality is powered by an integration with Google image search. That’s one of three new features Google added to the AdSense Ad review […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Spider.io Earns MRC Accreditation For Viewable Impression Measurement In what could be a watershed moment for the ad viewability movement, web traffic analytics firm spider.io has earned accreditation by the Media […]
In what could be a watershed moment for the ad viewability movement, web traffic analytics firm spider.io has earned accreditation by the Media Rating Council for viewable impression measurement. What sets the spider.io service apart is its ability to measure the viewability of individual display ad impressions across all major desktop browsers in any iFrame […]
Following in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of Pages and personal profiles. There’s currently no way for a Page owner or regular user to request verification. Facebook explains how it determines which profiles and Pages might be verified this […]
Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the “facts on the ground” continue to show the iPad driving far more traffic than any competing tablet device. That’s reinforced by Chitika’s new tablet traffic report. Based on millions of tablet-based impressions on its network […]
Search engine and social optimization software provider SEOMoz announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest software solution Moz Analytics. According to Moz CEO Rand Fishkin, the company has evolved beyond an SEO software company, now offering a more broad set of […]
Last night, Google released a new version of Google+ that features a heavy dose of photo features. In addition to photo upgrades, the new app will include hashtag support, ability to update profile and cover photos and the addition of Google Offers in the stream. The new app is also now sans Hangouts as the […]
According to data released yesterday by Experian Marketing Services, US adults on average spend roughly an hour a day (58 minutes) on their smartphones. By comparison, according to data from InMobi, they spend 108 minutes per day using mobile media. It’s not clear whether the latter figure also includes tablets. According to the Experian data, […]
The surgeon leans over the patient, whose abdomen has been surgically opened. “Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse dutifully hands the doctor the necessary tool. We’ve all seen the drill in countless films and television shows. But, the process of a […]
Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass. Christopher Bartholomew, an independent developer, announced his new “Blogger Glassware” app Tuesday night on Google+. He’s making it available at myglassapps.com. At the moment, it works similarly to Facebook’s Glass app. Blogger publishers can shoot a photo with Glass […]
When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst only Marissa Mayer and the Yahoo board can be anywhere near certain why the deal was done, what is clear is that this is part of an interesting experiment to decide what […]
I love good infographics. And as the person who considers which third-party infographics we run, I appreciate a good pitch, one that demonstrates that someone is aware of what our site is about, what’s appropriate for us and doesn’t take a cookie cutter approach. That’s a good pitch. Here’s a bad one that I received […]
Twitter has settled its lawsuit against Tweet Adder, one of five companies that Twitter sued last year, accusing them of making tools that spread spam across its service. As AllThingsD first reported, the settlement places strict rules on what Tweet Adder is allowed to do with its current software — primarily, it has to play […]
In an attempt to keep marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of “Dos” and “Don’ts” for brands wanting to host Pinterest contests. Pinterest’s compliance language makes it clear that they are in no way responsible for any […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What Quora says all of the company’s important usage metrics are up at least 300 percent in the past year, […]
Quora says all of the company’s important usage metrics are up at least 300 percent in the past year, but it isn’t sharing its baseline for comparison. Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists primarily to sell Quora […]
Last week, Amazon launched Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the new Kindle Fire, and Android devices that use the most recent version of the Amazon store. Tracking daily and monthly active devices, installs, sessions, average revenue per device and retention, the […]
While social video shares in the alcohol industry jumped 1,593% in Q1 versus Q4 2012, just four ads drove 97% of video sharing among alcohol advertisers in Q1 2013, with the top two accounting for a whopping 83% of all shares. That’s according to a new study called ‘Untapped Potential: The State of Sharing in the […]