Marketing management

Marketing Day: April 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, […]

Data

New: Real-Time Conversions Now Live In Google Analytics

Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analtyics account. We’re seeing it live here in the U.S., as well. Anyone else seeing it in other […]

Performance marketing

Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced […]

Performance marketing

Foursquare Set To Sell Check-In Data For Ad Retargeting

As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow […]

Customer experience

Remix Culture: Rethinking What We Call Original Content

Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common?  They’re creative and cultural works of genius that have shaped and defined generations. We might also think that they’re original works born of a lightning-in-a-bottle, “aha!” moment of creation by the lone inventor.  In fact, each one of these […]

Data

Display Campaign Success: Looking Beyond The Click

The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy for conversion, and cost-per-click (CPC) […]

Performance marketing

Followgen Founder Tells Twitter They Should Shut Down His Biz

Usually, stories around Twitter’s API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on […]

Performance marketing

New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience

After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users. As a user performs more […]

Marketing management

Marketing Day: April 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched […]

Performance marketing

Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users

Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage […]

Customer experience

Consumer Survey Shows Windows Phone Growth In US Market

Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to […]

Performance marketing

The 4 Strategic Phases Of Lean Display Advertising

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO specials. They do this in order to find out what works and what doesn’t and to hone all the elements of their routine: timing, delivery, wording and so on. That way, when they hit the big […]

Marketing management

Marketing Day: April 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. […]

Performance marketing

Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the […]

Data

Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked

With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of […]

Performance marketing

Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks

When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing “gurus” have been purchasing handfuls of followers […]

Customer experience

Report: Samsung Now Undisputed King Of Smartphone Realm

Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone “shipments” surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, […]

Marketing management

Marketing Day: April 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did […]

Performance marketing

Pinterest Launches ‘Old School’ Improvements To New Look

Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users’ feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought […]

Data

New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying […]

Performance marketing

Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)

Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights […]

Customer experience

Who To Watch: The Google Glass Edition

As many of you know, Google Glass started shipping to Google Glass Explorers last week. I wanted to share with you some of the lucky people to get Google Glass early, what their experiences have been and where to track who else is getting Google Glass. First, those getting Google Glass within the Explorer group […]

Data

3 New Ways To Measure Email Campaign Effectiveness

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and […]

Performance marketing

Unifying Facebook Page Content & Ad Copy

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity constant. Part of […]

Customer experience

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part […]

Marketing management

Marketing Day: April 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: The Periodic Table Of Google Analytics Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” […]

Data

Infographic: The Periodic Table Of Google Analytics

Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. […]

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