Digg has announced that it’s planning to release a beta version of its RSS reader in June. The company also says it’s planning to charge for the final product, though exact pricing isn’t decided at this point. The timing is good for Google Reader users that still haven’t found a replacement reader. Google has said […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, […]
Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analtyics account. We’re seeing it live here in the U.S., as well. Anyone else seeing it in other […]
Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced […]
As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow […]
Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius that have shaped and defined generations. We might also think that they’re original works born of a lightning-in-a-bottle, “aha!” moment of creation by the lone inventor. In fact, each one of these […]
The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy for conversion, and cost-per-click (CPC) […]
Two months ago, Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific “deep link” directly within a post. This allows for smarter targeting from companies and smarter, easier, pre-filled updates by users […]
Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. Nearly half of the adults involved in this study did not consult PCs […]
Usually, stories around Twitter’s API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on […]
After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users. As a user performs more […]
Facebook’s Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year’s top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social program that marked Oreo’s 100th Birthday Celebration by posting […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched […]
Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage […]
Email isn’t dead. In fact, it’s one of the most popular activities people do on their smartphones and tablets. So are your email messages designed for this on-the-move audience? The folks at GetResponse have created an infographic designed to help you get your email marketing into shape for mobile viewing: Want the infographic for yourself? […]
After launching new looks for Windows and Office last year, Microsoft is working toward rebranding additional products, including Bing, Skype and Xbox. During a presentation at the Norwegian Design Council Design Day event on April 17, creative directors from Wolff Olins played a video that revealed what appears to be a new Bing logo. “Other […]
Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to […]
Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler. You start by entering keywords, categories or websites you know your audience is interested […]
Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it’s a new phenomenon. The fact that The Guinness Book of Records will be 60 years old next year should put paid to that suggestion — but so, too, should the creative work put out […]
Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO specials. They do this in order to find out what works and what doesn’t and to hone all the elements of their routine: timing, delivery, wording and so on. That way, when they hit the big […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. […]
Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the […]
With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of […]
When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing “gurus” have been purchasing handfuls of followers […]
Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone “shipments” surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, […]
Finding images for your WordPress site can be a challenge. Of course, you could take the pictures yourself — but if you run multiple sites, that could prove exhausting. I have recently started using a WordPress plugin that makes it very easy to find creative commons images and credit them properly right from inside my […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did […]
Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users’ feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought […]
Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the number four U.S. Online Video Content Property according to comScore’s March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million […]
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying […]
During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39% of adults took part in some form of political activity on a social network. The majority of the activity […]
Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced the launch of its free iPhone app and the ability for mobile users to access Spreecasts in-browser on all iOS and Android devices. Major Media companies and marketers are using Spreecast to broaden their audience reach and engage with […]
Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform. Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights […]
As many of you know, Google Glass started shipping to Google Glass Explorers last week. I wanted to share with you some of the lucky people to get Google Glass early, what their experiences have been and where to track who else is getting Google Glass. First, those getting Google Glass within the Explorer group […]
Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and […]
In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity constant. Part of […]
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part […]
Google AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: The Periodic Table Of Google Analytics Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” […]
Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. […]