Want to know who will get early versions of Google Glass, Google’s forthcoming smart eyeglasses? There’s an awesome new list out with lots of names you’ll know. Last month, Google announced it would expand its “Explorer” program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Vine Adds Video Embedding, Expands Social Sharing Even though there’ve already been some clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely […]
Even though there’ve already been some clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely limited feature set. That’s starting to change today with a small-but-important update to Vine’s iOS app and its video post pages. Each video now has embed code for using on other […]
The theme this week was about bringing order to chaos. Whether it’s Centzy aggregating local business data online, comScore’s new Multi-Platform measurement, Apple’s acquisition of indoor mapping company WifiSLAM or Planspot’s event marketing platform, the goal is the same – bring more clarity and definition to heretofore messy problems. This is … Marketing Biz. Centzy […]
Facebook is announcing big news next Thursday at its Menlo Park headquarters. Invitations to attend a product announcement invited media professionals to “Come see our new home on Android.” Will it be a Facebook phone? Speculation is that this might be the long-rumored Facebook phone. 9to5Google reported that Facebook joined forces with HTC and has been […]
Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with all the business logistics and financial burdens of your new business; but, you also have the worries that you might not attract an audience. Marketing your product is a vital link to your […]
You’ve probably read a thing or two about affiliate attribution in a trade publication or heard it mentioned at industry events. Affiliate attribution is one of the hottest and most controversial topics in the performance marketing industry today, and many Internet retailers are trying to figure out the best approach. Not only is it a […]
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or video search, into webpage results. What’s the best way to tap into Universal Search in order to be visible? Have video content, especially on YouTube, according to a new study. The study, by […]
New York will continue to collect sales tax from out-of-state retailers that have affiliates operating within state boundaries, according to a ruling today by the New York Court of Appeals. The court voted 4-1 today to uphold the state’s 2008 law that says having affiliates in the state gives online retailers “a substantial nexus” and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study] Email is the most common activity that U.S. adults do on their smartphones, with web browsing and using […]
Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and […]
Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. […]
I am one of the 8,000 people to be accepted into the early Google Glass explorer program. Although, I am told those who applied to the earlier version of Google Glass Explorer program have not heard back from Google about when they will receive their Google Glass. But, those who completed the Google Glass Explorer […]
Exciting new changes are hitting Klout today including integration with Bing search and the addition of Instagram data on user Klout scores. While Klout has integrated with Instagram previously (data has never influenced Klout scores), the Bing integration is new and can show directly on the Search Engine Results Pages. Klout + Instagram In 2011 […]
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen searching for food. So does social […]
According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne’s survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Twitter Will Near $1 Billion In Ad Revenue In 2014 In just 3 years it’s estimated that Twitter’s global ad revenue will have increased by nearly tenfold. In 2011 the […]
In just 3 years, it’s estimated that Twitter’s global ad revenue will have increased by nearly tenfold. In 2011, the popular social networking service raked in 139.5 million dollars, while the newest projection from eMarketer is for $950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter […]
Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door. Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to […]
According to a recent report published by Radware, load times for the top U.S. retail websites are 22 percent slower than in December 2011, continuing to go well beyond the ideal three-second load time. For their Spring 2013 “State of the Union” report, Radware evaluated load times for the top 2,000 U.S. retail websites as […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Wolverine Film Director Premieres First Teaser On Twitter’s Vine Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds […]
Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. […]
Are mobile devices complementary or do they cannibalize PC usage? There are competing data and answers. It does seem clear that people use different devices in different contexts, but some simply prefer smartphones across the board. Regardless, people are now using multiple devices throughout the day. Ad network Chitika analyzed traffic patterns in the US […]
Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another. When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise […]
Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who’d previously been on their websites with ads, when they […]
Today must be the day of ROI calculators. Google just introduced one for mobile, and Yelp, last night, debuted its “revenue estimator” for small businesses. The tool is free to all businesses that have claimed their Yelp profiles. The Yelp revenue estimator is the same for advertisers and non-advertisers. In the future, Yelp might add some […]
It’s a multiscreen world now. And, Google has been doing everything it can to help marketers catch up to consumers, who live in a world of several devices: PCs, tablets and smartphones. Yet, marketers still mostly live in the world of PCs. To educate and bring them along, Google has produced compelling research, launched Enhanced Campaigns, […]
Twitter is inviting developers to a private “mobile-oriented platform event” next week at its headquarters in San Francisco. “We’ve been working on some exciting new features for the Twitter platform,” the registration page says, “and we’d like to share those with you.” Twitter has had a contentious relationship with some developers since it began to […]
Domain Name Wire is reporting that Pinterest has gotten involved in two separate domain-related fights: one over an existing domain registration and another over Amazon’s plans to create a new generic top-level domain (gTLD). Firstly, Pinterest has formally objected to Amazon’s request to own a new .pin domain. That’s one of 75 new domains that […]
I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that what counts as good and valuable measurement is unique to almost every client. While there are some commonalities between companies in similar industry verticals, my experience suggests strongly that there simply […]
New versions of the Google+ app for Android and iPhone are now available, with updates to photo, post, profile and community features. Users will have access to a selection of Snapseed’s photo-enhancement options within the Google+ app, including basic editing functions and the ability to choose filters like Drama and Retrolux. Saturation, contrast, brightness and […]
Since the announcement of Google Reader closing shop July 1, Feedly has taken the lead for top news app on Androids, iPhones and iPads. After winning the No. 1 spot for news apps on Google Play and U.S. iTunes App Store last week, Feedly showed up No. 2 on Google Play and No. 4 on […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Post-Android, Google’s Andy Rubin Has Been Busy On Facebook What did Andy Rubin do the day it was announced he was moving on from Android to a “new chapter” at Google? […]
What did Andy Rubin do the day it was announced he was moving on from Android to a “new chapter” at Google? He made a nostalgic post not on Twitter, not on Google+ but rather on Facebook, where he’s suddenly been busy. I know Rubin has had his Facebook account for at least several months, if not longer, […]
Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts. You could always reply to an individual comment by typing the user’s name, but now there’s a simple “Reply” link […]
Yahoo has acquired mobile app Summly, which was founded by UK teen Nick D’Aloisio. He was 15 then; he’s 17 now. Summly is not unlike Zite or Flipboard. It’s a mobile app that aggregates and formats news content from numerous publishers and offers elegant “summaries” of those articles. AllThingsD reported that the acquisition price was […]
As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Now, all that’s left to do is wait. But, while we’re speculating, pontificating and – well, waiting – here are […]
Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be disastrous to programmatic media buying. Instead of being strategic about your ad buy, you’re forced to take your vendor’s word for it that the consumers you’re targeting are actually being […]
Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative – and free – tool by Visual.ly. The New Google Analytics Report tool automatically delivers an infographic depicting your favorite metrics right to your desktop. Below is a […]
Yahoo! announced expansion plans to their Dublin, Ireland operations center and their data and customer care facility located in Lockport, New York. More than 200 employees will be added over the next 12 months in Dublin to support business operations in the Europe, Middle Eastern and Africa (EMEA) region. The Lockport facility intends to add […]