Facebook confirmed its long-rumored acquisition of Atlas from Microsoft. Rumors of the acquisition first surfaced in December. And yesterday, AdAge reported the acquisition would be announced today. No price was mentioned, but TechCrunch speculated that the figure was considerably less than $100 million. Microsoft acquired Atlas when it bought aQuantive in 2007 for more than $6 billion, […]
Federated Media Publishing’s CEO, Deanna Brown, is stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in 2009 to take the media company “to the next level.” In a blog post, Battelle says Brown came to him earlier this year saying she […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, […]
LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn’s follow button, which rolled out about a […]
At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of off, Foursquare […]
I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered […]
Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising product is designed to do. As Facebook puts it, “Custom audiences let marketers find their offline audiences among Facebook users.” The feature allows you to match phone numbers, email address, or user IDs gathered offline […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Instagram Reaches 100 Million Monthly Users Instagram has hit the 100 million monthly user mark. CEO Kevin Systrom announced the milestone yesterday in a lengthy blog post that waxes poetically about […]
Instagram has hit the 100 million monthly user mark. CEO Kevin Systrom announced the milestone yesterday in a lengthy blog post that waxes poetically about Instagram’s growing community. He also features a couple stories about Instagram users, highlighting the San Francisco-based Mission Bicycle, a small business with more than 42,000 followers (of course, followers are […]
Last year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections). That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific […]
Most Facebook Page Owners should be seeing substantial increases in the reported reach of their posts after Facebook announced and fixed a bug that affected its reach and impressions data in Page Insights. The folks at EdgeRank Checker studied about 1,000 Pages, comparing reach on posts that were published on two days: February 18th (before […]
Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google’s eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth to “made for AdSense” garbage […]
Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. 1. Thinking Greater Time […]
Google is promising that its new Google+ Sign-In is a way to avoid all that “social spam” that unnamed other services (cough, Facebook) “spray” into your social timeline. Hey, I know Facebook can get aggressive. But how about a reality check on Google’s supposedly altruistic move? Google Account Sign-In Had No Social Worries For one, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” […]
Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, […]
Today Google officially entered the social sign-in space with the launch of Google+ Sign-In. This new functionality will allow Google+ to compete against Facebook who has been the leader in the space since 2011. Instead of a normal Google account the new feature leverages Google+ credentials to sign-in to a mobile or Web app. [youtube]https://www.youtube.com/watch?v=vydTPnIjAHI[/youtube] So why would […]
Google has tried to walk a fine line with Android. While trying to be true to its “openness” rhetoric about the platform, it has also tried to prevent increasing fragmentation. In addition, it has also sought to prevent any single partner or third party from having too much sway over Android. Google’s challenges on both […]
ICANN, the agency that oversees the domain name system, is planning to launch what it calls a Trademark Clearinghouse next month to help companies and individuals protect their rights as new top-level domains roll out later this year. According to ICANN’s announcement, the clearinghouse will open on March 26th at trademark-clearinghouse.com. Rights owners will be […]
Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been coined? Fast-forward to 2013: web analytics data is the tip of the iceberg, “big data” is readily available, and many new tools on the market do the work of collecting data, storing it, manipulating it and […]
Facebook’s iOS version 5.5 has a few notable features, including one that service providers may not like. Users can now call a friend for free when viewing their profile. Calls are made via wifi/data plan and won’t count against minutes from a carrier. This calling feature was released back in January, but could only be found in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: App.net Adds Free Accounts App.net, previously only available via paid memberships, has added a free service tier to help open up the service to new members. But it’s happening on a […]
App.net, previously only available via paid memberships, has added a free service tier to help open up the service to new members. But it’s happening on a limited basis: New members must get an invite from an existing App.net paid subscriber. And once in the system, the new free-tier members will only be able to […]
There were several reports from late last week indicating that Google is negotiating with major labels in anticipation of the launch of Spotify-like music streaming service. As part of these negotiations, according to the LA Times, “Google is proposing a premium subscription service” on YouTube that would encompass music videos and perhaps audio-only songs. The suggested launch window is […]
She wasn’t a marketer. She didn’t optimize that infamous post on Facebook, or time it based on social media studies. Heck, she didn’t even spell all its words right. She just knew Elton would die if she didn’t get the word out, and that was enough. Late last month, a Jackson, TN, woman who runs […]
Kara Swisher reports that Yahoo has made a decision to require all their employees to work within a Yahoo office. So for all those hundreds of work-at-home employees, you either start figuring out how you will get to work every day or find a new job. The internal memo explains that Yahoo is making this […]
Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns out that the term [Data] is as generic as the term [Food]. There are all kinds of food, food groups, and food ingredient combinations. You see, data is the lowest level of abstraction. […]
Google is planning a second campus in Mountain View called “BayView.” Vanity Fair magazine got the scoop in an article that includes an interesting architect’s sketch of the new Googleplex (shown above). According to the article, the BayView complex: will be built in Mountain View, but closer to San Francisco Bay will have nine “bent […]
If you’re a privacy advocate you might find it creepy or worrisome. But if you’re a marketer, you might be thrilled by the moves that Facebook is making to bring the online and offline worlds together. AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Marketing Biz: B2B Ad Targeting, Elasticsearch & ID Card Checkout This week in marketing was short on drama and long on the future. We saw innovative search applications, new ad targeting […]
This week in marketing was short on drama and long on the future. We saw innovative search applications, new ad targeting capabilities and identity advances. This is … Marketing Biz. Elasticsearch Closes $24M Series B Round and Exceeds Two Million Downloads Milestone Elasticsearch is on a mission to organize data and make it easily accessible. […]
Samsung has sold more than 20 million Galaxy S3 handsets to date around the world. Accordingly, the Galaxy S3 is the most popular Android handset and has eclipsed all other Android phones in the market. That’s in part because of Samsung’s aggressive, multi-million dollar global advertising campaign for the device. It’s a very nice phone, […]
Facebook is notifying Page owners that a bug in its analytics system has affected both the reach and impressions data that’s been showing in Page Insights — and it impacts both paid and organic numbers. Logged-in Page owners should see an alert at the top of their Page the next time they visit, which points […]
Can you feel the frenzy building over Google Glass, the smartglasses that Google announced last year? Earlier this week, the company invited non-developers to pitch why they should get a pair. Today, over at The Verge, is news they’ll be for sale later this year for less than $1,500, along with an in-depth look at […]
Among the things you might never have expected to hear: Google’s Sergey Brin helping Facebook’s Mark Zuckerberg try on a pair of Google Glass glasses. That happened yesterday, as Zuckerberg expressed that he couldn’t wait to get a pair of his own. The surprising encounter happened thanks to the recent Life Sciences Breakthrough prize. The project was founded […]
Those of us who have been in the affiliate space for a while know that the industry is predicted to grow to $4.5 billion by 2016. Meanwhile, did you know that there continues to be a steady rise in the amount of active bloggers? According to Nielsen data, there are 6.7 million people publishing blogs […]
If you manage a Twitter account, you likely know the endless phishing attacks that come with the territory. Twitter has long been the target of various scammers who do their darnedest to make their email appear to be official Twitter messages. Well earlier this month Twitter began using a new technology, DMARC (Domain-based Message Authentication, Reporting and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On […]
There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year. […]
In an acknowledgement of the evolution of how and where we consume entertainment, Nielsen and Billboard have both begun factoring streaming figures into their results. The New York Times reports that, as of this week, YouTube plays will be part of The Billboard Hot 100 formula. We can thank the phenomenal viral success of Baauer’s song […]