Marketing management

Marketing Day: December 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Land’s Most Read Stories Of 2012 What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were […]

Marketing management

Infographic: The Year In Social Media, A 2012 Recap

What happened in social media over the past year? In 2012, everything from President Obama holding a Google Hangout to Facebook buying Instagram and going public to the Pope joining Twitter and Psy’s Gangnam Style breaking one billion views on YouTube. The folks at The SEO Company working with NowSourcing produced a nice infographic documenting some […]

Performance marketing

Element-Level Display Advertising — Evolution In Progress

I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the advertising technology industry at large. Depending on the vendor, its technology stack and its level of commitment to legacy beliefs, this is either a problem that is of  concern or the opportunity […]

Marketing management

Marketing Day: December 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt” Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the […]

Performance marketing

Google+ Business Pages Can Now Comment On All User Posts

Business pages on Google+ a just received a big upgrade to their reach. Now pages can interact with those who haven’t circled them on Google+. Previously a user must have added a page to its circles in order for the page to interact — not anymore. TheNextWeb reported on this initial update and it was confirmed shortly after […]

Customer experience

Affiliate Marketing Trends For 2013

Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend more than the average online shopper. While all indicators point to marketers […]

Marketing management

Marketing Day: December 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Google Using AdWords Express Budgets To Promote Google+? Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ […]

Performance marketing

Is Google Using AdWords Express Budgets To Promote Google+?

Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same […]

Marketing management

Looking Back Over 2012 Through Tweets

2012. Wow, what a year. The world didn’t end, yet. For me, this year was quite different from those in the recent past. I experienced several personal milestones, enjoyed a lovely editorial year (my first with Marketing Land) and my agency continued to grow in spite of my absence for part of the year. Here’s […]

Marketing management

Marketing Day: December 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To “Vigorously” Defend Instagram Against Suit Over Terms Of Service If you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, […]

Performance marketing

How Facebook Tagging Helped Make Randi Zuckerberg’s “Private” Photo Go Public

Randi Zuckerberg, sister of Facebook CEO Mark Zuckerberg, wasn’t happy when a private photo she shared on Facebook when public. Unhappy to the point of chastising people in general that digital etiquette is “not about privacy settings” but “human decency.” Actually, it’s a lot about privacy settings, and even Facebook’s improved systems makes this hard. […]

Performance marketing

Choose The Best Responsive Email Layout For Your Message

The concept of responsive email has entered into the industry consciousness, though the actual deployment is still far from common. Still, enough senders are experimenting with the technique, and we’re beginning to see patterns in layouts and organization. Any examination of responsive layout patterns must first point to the work of Luke Wroblewski. Wroblewski has […]

Customer experience

Content Marketing In The Organization

Does your organization have a content marketing department? If not, you’re hardly alone. While commitment to and investment in content marketing is skyrocketing year over year, there are far from hard and fast rules, and only barely emerging best practices, regarding how content fits into existing marketing functions. Content generally doesn’t exist as a department […]

Marketing management

Marketing Day: December 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. […]

Marketing management

Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered

Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. Why are they showing Santa in different locations at the same time? What’s up with Google showing fewer presents delivered than NORAD displays. Relax kids (or parents of kids). I have answers. I don’t have official answers. […]

Performance marketing

Advertising Industry Forecast For 2013

It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the presidential election, to Facebook’s recent IPO, online advertising is continuing to grow and evolve in our ever-expanding digital world. As 2012 winds down and we head into the New Year, I have included a […]

Performance marketing

Our Challenge For 2013: Empathetic Social Media

I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to understand how they feel. And we’ve never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new connection is as easy […]

Customer experience

Google Developing “X-Phone” To Avoid Getting “Forked” By Samsung

The Wall Street Journal is reporting that Google’s Motorola unit is hard at work on a secret “X-phone” that will “provide more potent competition for devices like Apple Inc.’s iPhone.” However my suspicion is that the phone is less about competiting with Apple’s device and more about providing a counterweight to the Samdroid juggernaut. This is what […]

Marketing management

Marketing Day: December 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Quora Aims To Expand Beyond Q&A, Seems To Have Wikipedia In Its Sights Quora has big plans for 2013 that will include the site expanding beyond its Q&A format with new […]

Data

Comparing comScore’s Top 50 Sites: 2006 And 2012

Once upon a time the comScore “top 50” sites release was an exciting revelation of gainers and losers in the relatively new internet derby. Now it has become very routine and, frankly, a little boring. Yesterday the measurement firm released the top 50 US site rankings for November. Rather than just say “here it is,” […]

Performance marketing

Instagram Makes Nice With Revised New Terms Of Use. Will Users Be Satisfied?

Just two days after a social media storm erupted over Instagram’s proposed new terms of service, the Facebook-owned company — as promised — has come up with revisions, in an effort to “communicate our intentions clearly.” Rather than say the company’s plans themselves led to the controversy, co-founder Kevin Systrom has painted it all as […]

Marketing management

Marketing Day: December 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Tests Pay-For-Delivery Messaging; Brands May Get Access Later Facebook has started a “small experiment” in the U.S. that will let some individual users pay to make sure their messages reach […]

Marketing management

Marketing Day: December 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Halt Mobile Ad Network Test With No Plans To Roll It Out Those of you looking forward to Facebook rolling out the mobile ad network it’s been testing can […]

Performance marketing

How To Integrate Pinterest Into Your Emails

More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly dreamy — dare I say aspirational — moments of pleasure, it’s actually influencing a new aesthetic style. In fact, one of the common complaints is how spellbinding the Pinterest experience becomes as users […]

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