Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Land’s Most Read Stories Of 2012 What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were […]
Well, it’s that time of year again: time to squeeze in every little bit of revenue before the 2012 books close; time to take every last day of vacation before they magically disappear at the stroke of midnight on December 31st; and, perhaps most importantly, it’s that time of year when a whole host of year-end […]
What happened in social media over the past year? In 2012, everything from President Obama holding a Google Hangout to Facebook buying Instagram and going public to the Pope joining Twitter and Psy’s Gangnam Style breaking one billion views on YouTube. The folks at The SEO Company working with NowSourcing produced a nice infographic documenting some […]
Over this holiday weekend Foursquare rolled out some rather large privacy changes that affect all users of the service. The biggest change? The fact that users will now have to display their full name rather than a first name with last initial. This change will occur at the end of January and was released in conjunction […]
I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the advertising technology industry at large. Depending on the vendor, its technology stack and its level of commitment to legacy beliefs, this is either a problem that is of concern or the opportunity […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt” Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the […]
Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the New York Post, which broke the story. But numbers seem pretty questionable and perhaps have nothing to do with the terms of service change that upset so many earlier this month. When I saw the news spreading about Instagram’s drop […]
Business pages on Google+ a just received a big upgrade to their reach. Now pages can interact with those who haven’t circled them on Google+. Previously a user must have added a page to its circles in order for the page to interact — not anymore. TheNextWeb reported on this initial update and it was confirmed shortly after […]
Today we’ve begun wrapping up our top posts of 2012 series here on Marketing Land and our sister site, Search Engine Land. In the next few days we’ll be sharing some of the most popular stories from 2012, including some of the most read, most tweeted and the most liked on Facebook. To get us […]
Snapchat is nifty little app that allows users to share temporary pictures or video (iPhone only) with each other for between 1 and 10 seconds. After that time limit the content is removed and is deleted off of the company’s servers. Theoretically, Snapchat is used to send goofy pictures and videos to one another in […]
Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend more than the average online shopper. While all indicators point to marketers […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Google Using AdWords Express Budgets To Promote Google+? Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ […]
Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same […]
2012. Wow, what a year. The world didn’t end, yet. For me, this year was quite different from those in the recent past. I experienced several personal milestones, enjoyed a lovely editorial year (my first with Marketing Land) and my agency continued to grow in spite of my absence for part of the year. Here’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To “Vigorously” Defend Instagram Against Suit Over Terms Of Service If you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, […]
If you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, the answer is no. And at least one user, San Diego resident Lucy Funes, and her attorneys have filed suit, seeking class action status for their complaint. The lawsuit, filed in the U.S. District Court […]
If you plan on indulging heavily in bubbly and booze this New Year’s Eve, Facebook can help. “Midnight Message” delivery now exists that allows users to create a message anytime that will be at midnight on New Year’s Eve, no sobriety required. In order to partake in the Midnight Messaging, users must allow access to the Facebook […]
Randi Zuckerberg, sister of Facebook CEO Mark Zuckerberg, wasn’t happy when a private photo she shared on Facebook when public. Unhappy to the point of chastising people in general that digital etiquette is “not about privacy settings” but “human decency.” Actually, it’s a lot about privacy settings, and even Facebook’s improved systems makes this hard. […]
The concept of responsive email has entered into the industry consciousness, though the actual deployment is still far from common. Still, enough senders are experimenting with the technique, and we’re beginning to see patterns in layouts and organization. Any examination of responsive layout patterns must first point to the work of Luke Wroblewski. Wroblewski has […]
Does your organization have a content marketing department? If not, you’re hardly alone. While commitment to and investment in content marketing is skyrocketing year over year, there are far from hard and fast rules, and only barely emerging best practices, regarding how content fits into existing marketing functions. Content generally doesn’t exist as a department […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. […]
Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. Why are they showing Santa in different locations at the same time? What’s up with Google showing fewer presents delivered than NORAD displays. Relax kids (or parents of kids). I have answers. I don’t have official answers. […]
It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the presidential election, to Facebook’s recent IPO, online advertising is continuing to grow and evolve in our ever-expanding digital world. As 2012 winds down and we head into the New Year, I have included a […]
I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to understand how they feel. And we’ve never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new connection is as easy […]
The Wall Street Journal is reporting that Google’s Motorola unit is hard at work on a secret “X-phone” that will “provide more potent competition for devices like Apple Inc.’s iPhone.” However my suspicion is that the phone is less about competiting with Apple’s device and more about providing a counterweight to the Samdroid juggernaut. This is what […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Quora Aims To Expand Beyond Q&A, Seems To Have Wikipedia In Its Sights Quora has big plans for 2013 that will include the site expanding beyond its Q&A format with new […]
Quora has big plans for 2013 that will include the site expanding beyond its Q&A format with new products and/or features that might take on Wikipedia, and perhaps even Google. Co-founder Adam D’Angelo shared the company’s mission in a blog post late last night, and promised that Quora will expand in order to meet its […]
This week in marketing was dominated by news from Facebook and Twitter. I don’t know, I must have missed the memo about Facebook establishing an ‘awful ideas’ department. So while Facebook wore the mint shoes Twitter continued to forge ahead. They weren’t the only heavyweights in the news. Both Oracle and WPP make serious acquisitions that […]
Once upon a time the comScore “top 50” sites release was an exciting revelation of gainers and losers in the relatively new internet derby. Now it has become very routine and, frankly, a little boring. Yesterday the measurement firm released the top 50 US site rankings for November. Rather than just say “here it is,” […]
Just two days after a social media storm erupted over Instagram’s proposed new terms of service, the Facebook-owned company — as promised — has come up with revisions, in an effort to “communicate our intentions clearly.” Rather than say the company’s plans themselves led to the controversy, co-founder Kevin Systrom has painted it all as […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Tests Pay-For-Delivery Messaging; Brands May Get Access Later Facebook has started a “small experiment” in the U.S. that will let some individual users pay to make sure their messages reach […]
Facebook has started a “small experiment” in the U.S. that will let some individual users pay to make sure their messages reach other users’ Inboxes. It’s part of several changes to how Facebook Messages are sent between users. Facebook is positioning the pay-for-delivery system as a way to reduce spam and other unwanted messages from […]
Google videos were shared nearly 5.9 million times in 2012, making it the most shared video brand of the year according to Unruly Media’s 2012 Social Video Share Index. Google ranked seventh in the 2011 index, and Unruly Media credits this year’s jump to Google’s success with its Project Glass: One day… video, the video […]
The market is now awash in data. Each new day brings a dozen surveys or reports to my inbox. Most of these data are generated to promote individual companies but some of the metrics are nonetheless useful and interesting. A lot of the data I’m now seeing pertain to the growing importance of mobile devices […]
Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing. Over the last couple years, we have watched while Google+ systematically built Facebook-like features into its social media site, and to Google’s credit other excellent features as well. Well now, Google+ […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Halt Mobile Ad Network Test With No Plans To Roll It Out Those of you looking forward to Facebook rolling out the mobile ad network it’s been testing can […]
Those of you looking forward to Facebook rolling out the mobile ad network it’s been testing can just keep looking forward for now. Though the test is wrapping up at the end of the year, the social media firm has no plans to expand it anytime soon, as first reported by AllThingsD and confirmed by […]
Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase from Q2 of this year. IAB execs […]
More than just a social hub to share images, Pinterest has become a lifestyle brand itself. Exuding a feeling of simple, clean, nearly dreamy — dare I say aspirational — moments of pleasure, it’s actually influencing a new aesthetic style. In fact, one of the common complaints is how spellbinding the Pinterest experience becomes as users […]
Gone will be the days of scrolling through pages and pages of your Tweets or Twitter’s clunky search to find something you once posted. Twitter is in the process of rolling out a “Download all your Tweets” feature, which has been formally announced today on the Twitter Blog. To get your archive, go to the […]