Yahoo is planning to appeal a $2.7 billion judgment against it in a lawsuit over a yellow pages listings service in Mexico. The company announced the judgment and its plan to appeal in a short news release this afternoon. Details about the case are vague. Yahoo’s statement says that a company called Worldwide Directories S.A. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple ComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel […]
ComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel Comtech research earlier this week. Android continues to lead the iPhone in the US market (53.6 percent to 34.3 percent) by roughly the same margin as in July. However both platforms gained share at the expense of […]
Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage […]
Mobile phone owners are ambivalent about their devices. Most people say that “net net,” mobile phones have been helpful, increased productivity, saved time and made them more connected to others. However there are also social costs and a dark side to the widespread adoption of mobile devices and smart devices in particular. That’s according to […]
We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora’s mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps […]
It would be impossible for marketers to ignore the buzz about omni-channel retailing. Given the opportunities it presents to increase average order value, there’s no surprise that omni-channel is top of mind for CMOs. As it continues to move from concept into everyday practice, let’s not forget about the role performance marketing plays in ensuring […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Ad Products Hit Southeast Asia With Help From Komli Media Twitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today’s announcement, Twitter VP of […]
Twitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today’s announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company’s fastest-growing markets. “We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with […]
Current users of the small, subscription-based social network App.net can now give friends a chance to try to the service for one month at no charge. It’s a smart move that should help bump up App.net’s user levels, especially in the wake of last month’s decision to lower the subscription fee from $50 to $36. […]
Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?” The above image […]
PeopleBrowsr, the social analytics platform that derives substantially all its data (including its Kred scoring) from access to Twitter’s feed, has fallen victim to Twitter’s recent ambitions to rein in and exercise more control over its ecosystem. The company, which once promised an open platform and developer access to its data “firehose,” has more recently […]
Feeling short of time? Perhaps you’ve lost it all to social media. People spend nearly 7 hours per month on Facebook, and time overall spent on social media is way up since 2006. Even watching TV has become social, with 29% saying they watch TV and use Facebook at the same time. These stats and […]
In October, Union Metrics announced a formal partnership with Tumblr to provide activity and engagement metrics for the popular social network. As of today, the product, Union Metrics For Tumblr, is officially out of the beta/invite-only stage and available to the public. Union Metrics is no stranger to social analytics — having previously launched TweetReach […]
Google’s Bradley Horowitz did a pretty good Rocky Balboa impression on Wednesday, calling Facebook — the reigning social champ — a “social network of the past” and accusing the network of getting advertising all wrong. Horowitz, Google VP of social products, made his comments during a 15-minute conversation at the Business Insider IGNITION conference. (See […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Cyber Monday Generates $1.46 Ecommerce Haul, Mobile Responsible For More Than $750 Million Over Five Days A dizzying array of data points about retail sales and consumer shopping have been flowing […]
A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore’s final Cyber-Weekend ecommerce sales projections. Over the the four day extended holiday weekend US ecommerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion — […]
LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get […]
Digital marketing companies are well represented on this year’s Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has put together the list, which is based on self-reported revenue growth over a three-year period; in this case, the period from 2009 to 2011, […]
Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook advertising. The company’s Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung — though “sophisticated” targeting and other techniques — brought in $129 million in sales […]
A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox. There’s a range of ideas here, from beginner to advanced tricks. It’s important that we […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Demand Raging For Google Nexus 4 Android Handset Except for the lack of LTE support there’s no question that the LG-made Google Nexus 4 is the best Android phone on the […]
Except for the lack of LTE support there’s no question that the LG-made Google Nexus 4 is the best Android phone on the market. It kicks the Samsung Galaxy’s proverbial posterior. And at $299 for the unlocked 8GB version it frees you from the tyranny of carrier two-year contracts at a terrific price. It’s simply […]
According to Kantar Worldpanel Comtech research the iPhone 5 has overtaken Android in US smartphone sales. Buoyed by existing iPhone owner upgrades, which account for 62 percent of iPhone 5 sales, as well as some Android switching Kantar says that the iPhone now holds a 48.1 percent to 46.7 percent lead over Android in the […]
We need a new agency. We are thinking of hiring an agency. We’d like to hear more about your agency. Do you do search? We’d like some SEM help. Can you conduct a review of our current program? How many times have you been asked any of the above questions? How far would you go […]
Now that the 2012 U.S. Presidential election is over, there’s a bit of buzz around why some folks thought the election would be close and others who, using some solid statistical techniques, predicted a definitive (and it turns out, accurate) outcome. I want to try to explain the latter, especially for marketers. Why? Because political […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit Goods For the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to […]
For the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to be the busiest online shopping day of the year. The U.S. Immigration and Customs Enforcement (ICE) announced today that 132 domain names have been seized this year in two campaigns known as “Project Cyber […]
With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That’s according to comScore’s Top 50 U.S. web properties list for the month. Websites in comScore’s Political News category collectively reached an all-time high with 60 million visitors, a […]
Earlier today, as everyone now knows, a press release went out announcing the acquisition of WiFi provider ICOA by Google for $400 million. Though it was suspiciously short and lacked any quotes from company officials most people took it as official and ran with it. I was prepared to write something as well when our […]
According to some new survey data released over the weekend by the Pew Internet & American Life Project, 56 percent of all mobile phone owners in the US access the internet. In addition, Pew says that 85 percent of all US adults now own a mobile phone. There are approximately 250 million US adults today. […]
This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named “Cyber Monday,” will see potential online sales exceeding Friday’s totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few […]
Mobile devices have increasingly become the go-to resource for consumers looking to make a near-term buying decision. In fact, our recent xAd-Telmetrics Mobile Path to Purchase Study showed that more than 60 percent of mobile searchers ultimately make a purchase, many within hours or the same day. Because mobile consumers are further along in the […]
While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role in online advertising, and we have the abundance of available data to thank for this. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive “Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a […]
“Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we’ve covered before when it looked at Wal-Mart’s Facebook Page strategy, is now out […]
Now bloggers and businesses have an official badge to help promote their presence on Instagram. An official blue badge can now be made that will allow users to promote their new Instagram web profiles. In order to get your Instagram badge, simply head over to the official Badges page, select your icon and copy the interactive code […]
‘Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be. But that’s not news. What makes this retail holiday season special? This year over […]
Google’s John Hanke told me that he has always wanted to create a multi-player game using the assets he developed with Google Earth. I remember him talking about Second Life and gaming at the initial Google Earth press conference years ago. He and his team at Google’s mobile incubator Niantic Project have now done it […]
Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products, post messages, and view analytics. Once a brand is registered on […]