One of the staples in Facebook’s Timeline display has been the two column view of a user or page’s profile. Today InsideFacebook spotted a single column layout of Timeline in the wild. The example has updates stay on the left side while open graph modules like Instagram, Friends, Recent Activity were located in the right […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Update Status Box Now Prompting Users With Halloween-Related Questions “Describe your Halloween costume.” That’s just one of several Halloween-related questions that are now appearing in the Facebook Update Status box, […]
“Describe your Halloween costume.” That’s just one of several Halloween-related questions that are now appearing in the Facebook Update Status box, apparently as a way by Facebook to get its users talking about the holiday. Here are just a few of what we’ve been seeing: For those without images, these are: What’s your favorite Halloween […]
Let me start this month with the following disclaimer: I despise humble bragging in all its forms. I find the whole process nauseating — so much so that I have taken to parodying my own tweets that even remotely smell like a humble brag. That stated with the utmost sincerity, I can tell you I […]
As Facebook’s continued quest for revenue continues, the News Feed relevance appears to be declining. Under immense pressure to generate meaningful ad revenue, Facebook has begun sponsoring stories and pages and, most recently, suggesting posts. The key? These new ad units have been intrinsically social — promoting a Facebook post or page. Now InsideFacebook reports that Facebook […]
Google’s new Google Search app for iOS is now out, bringing with it a Siri-like quality of speaking to get answers and having them read back. The app is cool, but it can’t do all the “assistant” things that Siri can. Then again, for many searches, the Google Search app can be much faster than Siri. […]
Talk about stringing something along: Months after removing its dedicated Questions app, Facebook has finally removed the “Ask Question” option from the status update text box above the News Feed. That currently leaves users with two options: Update Status and Add Photo/Video. Facebook Questions first launched in July 2010 and was thought to be an […]
There appears to be a bug with Google+ that’s sometimes causing the wrong URLs to appear when sharing pages. At first, I thought this was something happening just with me as an odd glitch. I was on Google+ today, entered a URL I wanted to share, and the wrong page title and description came up. I […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: SoLoMo Stats & Opportunities For Retailers SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile. The folks at Monetate have put together […]
SoLoMo. A single world to combine three hot marketing areas that often intersect: social, local & mobile. The folks at Monetate have put together an infographic with interesting stats about the three areas and how they can drive visitors into retail stores on-and-off the web. Are you prepared for “showrooming” or are you offering things […]
I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing. The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are […]
As was widely reported yesterday long-time Apple executive and iOS chief Scott Forstall has been ousted. The Apple press release says that Forstall “will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.” Other Apple executives, including design guru Jony Ive have been promoted in connection […]
This is a follow up to my previous article “Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics, analytics, and continuous improvement testing. Continuing with our earlier list, here are four more ways a marketer might self-deceive: #5: Confuse Accuracy With Precision Example: […]
Like many, I’m transfixed watching the damage Hurricane Sandy is inflicting on the East Coast of the United States. But it’s Twitter, rather than national television news, that often seems a better way to watch for the latest. Below, some tips on how to tune-in on Twitter. Why focus on Twitter over other social media […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s ‘Universal Analytics’ Offers Integration Tools For Enterprise Users Enterprise-level Google Analytics users have some new integration tools at their disposal with today’s launch of what Google is calling Universal Analytics. […]
Enterprise-level Google Analytics users have some new integration tools at their disposal with today’s launch of what Google is calling Universal Analytics. It’s a service that lets larger users tailor Google Analytics by integrating their own data into Google Analytics. They’ll be able to use Google’s new Measurement Protocol APIs. Google touts the service’s ability […]
Live from San Francisco, it’s Microsoft’s Windows Phone 8 launch event. Our live blogging will begin when the event starts at 10am, so stay tuned. We’ll update as things begin to happen! And we’re off. Joe Belfiore, corporate VP is coming to welcome us, asking for Windows Phones to be held up. Saying have been […]
Google’s big event got washed out by Hurricane Sandy, but the company has pushed ahead with expected announcements: a Nexus 10 tablet with multiuser support, a Nexus 4 phone & Android 4.2. Google is also launching a music matching service. The news is now up on the Google Blog. Here’s a fast rundown. Nexus 4 […]
The media business is nearly as old as mankind. We started writing on tablets and scrolls millennia ago; the telecommunication business was then invented in the 18th century; and the computer business grew out of the 2nd World War, later popularized in the 1970s. Media Linked As One But as separate as these three media […]
Last week the internet was abuzz with the deal that Bulgarian digital rights activist, Bogomil Shopov scored. He managed to purchase 1.1 million user email addresses for the meager price of $5. The majority of the email addresses were from the US, Canada, UK and Europe and featured email addresses, user names and Facebook account numbers. Initially […]
I’ve spent the weekend playing with a new Windows 8 computer as well as a Microsoft Surface tablet. My first impressions so far? Isn’t it a pity that Microsoft ruined Windows with all this touch stuff. I’m going to keep playing with both and trying not to have a knee-jerk reaction. But Microsoft’s big picture […]
Google’s big Android event on Monday in New York City was supposed to be the rain on the parade of Microsoft’s Windows Phone 8 event happening on the same day in San Francisco. But Google’s event is literally being washed out, now officially canceled because of concerns over Hurricane Sandy. The huge superstorm is expected […]
Twitter CEO Dick Costolo has confirmed that the company is testing a change in its user interface that would replace the “heavyweight” Favorite button with “lightweight” options such as “Star” or “Like.” According to V3.co.uk, Costolo told the Internet Advertising Bureau’s Engage conference yesterday that Twitter is thinking a change of terminology might increase engagement […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Interactive Tweets, Outbrain Self-Service & Perch This week Twitter continued to showcase how sexy they are to advertisers Twitter Cards and Raven integrated new content marketing features. Outbrain opened […]
This week Twitter continued to showcase how sexy they are to advertisers Twitter Cards and Raven integrated new content marketing features. Outbrain opened up their platform and Closely launched a SMB competitive intelligence app. We also saw the first acquisition by Mayer-led Yahoo, as well as funding for Rewarder and Inigral. Just don’t get me […]
Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS 6. This new release includes a number of great features that marketers can take advantage of to increase their reach and presence online. In this article, you’ll learn what an iOS is, how iOS 6 is different, […]
There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and almost twice the ad revenue of Google-powered devices. This comes from Opera, which owns mobile ad network/mediator AdMarvel and released the data as part of its Q3 State of the Mobile Web […]
By now, we’ve all seen Sponsored Stories popping up in our news feed, and a new ad unit may increase the overall number of posts. New “suggested posts” will allow companies to display posts directly in users’ feeds, no connections required. Facebook’s popular Sponsored Stories ad type shows posts from pages but must come from one […]
Until this week the image hosting site Imgur has been most widely known as the most submitted URL to the social networking site Reddit. Imgur allows folks to quickly upload and host photos and has widely been adopted as the favorite hosting choice of Redditors. Earlier this week Imgur announced they will now be doing more […]
Twitter advertisers can now target their promotions based on gender. This type of targeting join the existing mobile, geographic and interest-based targeting options already available. Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or female anywhere in the account settings, but Twitter says that it’s confident […]
Apple released fiscal Q4 earnings this afternoon. It was a good news/bad news scenario for Cuptertino. Revenues were somewhat higher than expected at $36 billion (vs. $28.3 billion a year ago). And Apple surprised with higher-than-expected iPhone sales, but iPad sales feel short of what analysts had anticipated. Apple posted quarterly net profit of $8.2 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Now Has More Than 2,000 Interactive Tweet Partners Twitter’s interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability […]
Twitter’s interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards. When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the […]
Marissa Mayer has made her first buy as Yahoo’s CEO, and it’s a company with strong Google connections. Yahoo announced its acquisition of Stamped, a mobile/social recommendations service. And Mayer herself shared the image above on Instagram. The acquisition is more about the “who” than the “what.” Stamped launched in 2011 as the brainchild of […]
A new survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for all those marketers and retailers still without a mobile strategy: you were warned. The PriceGrabber data come from a US online survey conducted during two weeks in September. The survey had […]
Those who’ve relied on Betaworks’ News.me apps to find the most meaningful content from their followers are going to need to find another solution. News.me for the iPhone and iPad is no longer available in the App Store. News.me was a popular way for users to find the top content from their social connections — […]
Gone are the days of broad, fingers-crossed advertising. Advances in mobile location targeting technology now allow large national brands to reach their audience at a local level without the sweat once involved. Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local […]
Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google Play store. This week, the company followed up with a similar feature for iOS, which allows tracking of iOS downloads in the Apple app store when they are generated by an ad served in a […]
Call it a “relief rally.” After Facebook’s Q3 yesterday ($1.26 billion) beat consensus revenue estimates financial analysts changed their outlook on the company, with many shifting recommendations from “neutral” or “hold” to “buy.” As a result Facebook saw its shares gain nearly 20 percent by the close of trading on the NASDAQ today. The big […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Debuts In comScore’s Top 50 Web Properties You could see this one coming a mile away: Social image-sharing site Pinterest has finally cracked comScore’s monthly list of the top 50 […]