Marketing management

Marketing Day: September 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Klout Adds Facebook Pages Into Its Scoring Mix Klout’s mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages […]

Performance marketing

Klout Adds Facebook Pages Into Its Scoring Mix

Klout’s mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages to their accounts. Facebook Pages are already being factored into Klout scores, and content from those pages will soon start to show up on Klout profiles. For those who care about Klout […]

Customer experience

Chart: Instagram’s Dramatic, 6-Month Rise To Having More Daily Mobile Traffic Than Twitter

You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It’s an important milestone in Instagram’s growth, but the August numbers don’t fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week’s statistics […]

Marketing management

Marketing Biz: Mapageddon & Authority Wars

Mapageddon was front and center as the new iOS Maps fallout continued and the fight to control the most valuable context began in earnest. Meanwhile both LinkedIn and Bing raced headlong into identifying experts and assessing authority. While you can quibble with their implementations the trend toward a web of people is undeniable. While these […]

Customer experience

Older Yahoo Product Strategy Memo Appears To Inform CEO Mayer’s Current Vision

Kara Swisher at AllThingsD, the prodigious leaker of Yahoo internal memos, has released former Chief Product Officer Blake Irving’s August 2011 internal strategy document. The 21-page memo is called “Yahoo Three-Year Product Strategy” and lays out “five strategic elements” and a number of “horizontal” areas of focus: “Personalization, Video, Mobile, Social, and Local.” According to Swisher, the […]

Performance marketing

Facebook Gifts Get Real: Users Will Be Able To Present Friends With Physical Gifts

Gone are the days of dishing out miniature icons posing as virtual presents on Facebook. Instead of the standard “congratulations!” wall post users will soon be able to comment and include real-world gifts for any occurrence. The new commerce-based Facebook Gifts that users can purchase for their friends directly from their profile page. Facebook Gifts range from gift cards […]

Marketing management

Marketing Day: September 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Klout Gains Clout With Microsoft Investment Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in […]

Marketing management

Klout Gains Clout With Microsoft Investment

Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout’s blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed […]

Performance marketing

Google Introduces “Local Discovery” App: Field Trip

Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for […]

Marketing management

Marketing Day: September 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Retail Web Sites Are Getting Slower; IE 10 Beats Firefox & Chrome, Study Says The top retail websites are slower to load than they were last year, and the problem is […]

Customer experience

Stephen Colbert Mocks Apple Maps

If you watch the Colbert Report, you know that host Stephen Colbert is a big iPhone fan. But issues with the new Maps in iOS 6 even caused him to work in a little dig last night. It was brief, in the intro, but funny. “I have got an iPhone 5,” he says, taunting the […]

Marketing management

Tim Morse Out, Ken Goldman In As New Yahoo CFO

This afternoon Yahoo announced that its new CFO would be Ken Goldman. Tim Morse, who had been CFO and acting CEO for a brief time, will be leaving shortly. Morse started in mid-2009. Goldman brings a solid tech-industry resume to the position. According to his bio on Fortinet site (still up): Ken Goldman is an […]

Data

The Long Tail Effect: Why Word Count Matters In Search Query Optimization

Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and content development, as well as the queries being searched for. It can be tempting for marketers to optimize results for shorter queries and ignore the long tail, but how much traffic is overlooked this […]

Marketing management

Marketing Day: September 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Android Owners “More Complacent” Than iOS Users When It Comes To Browser Choice Most iPhone and Android owners overwhelmingly tend to use the default browser on their devices, though some […]

Customer experience

Study: Android Owners “More Complacent” Than iOS Users When It Comes To Browser Choice

The majority of iPhone and Android owners use the default browser on their devices, though some have downloaded and use alternatives according to a new analysis from Chitika. The company looked a week’s worth of traffic from US and Canadian sites, amounting to “hundreds of millions of online impressions from [the Chitika] ad network between […]

Customer experience

Google Survey Reveals What Users Want From Mobile Sites

With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in these particular findings. What’s more interesting about the study Google is releasing this morning is the data about features and capabilities […]

Marketing management

Photo Tour: Google’s Surprise-Filled New York City Office, Including Digital Bookshelf

Google’s headquarters in Mountain View, California, is well known. The Googleplex, as it’s commonly called, sports everything from a T-Rex to a replica of SpaceShipOne. But Google’s second largest office in New York City has plenty of sights to see of its own. I’ve been to Google’s New York office several times since it officially […]

Customer experience

12 Content Research Tools You Should Be Using

When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming. From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research. But don’t let […]

Customer experience

Five Days Later, Feedburner Restores Feed Counts

They’re back. It took almost five days, but feed counts are now showing again in Feedburner’s dashboard. While the feed counts are back, I’m missing five days worth of stats. Feedburner is reporting zero subscribers for September 18-22 in my account, and presumably in all accounts. On Thursday night, I first noticed that the counts […]

Marketing management

Marketing Day: September 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Does Your Company Pay For Social Media Reviews? A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will […]

Customer experience

Does Your Company Pay For Social Media Reviews?

A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and […]

Performance marketing

Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements

Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional […]

Performance marketing

Interactive Advertising: Way Beyond Shooting Ducks

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads that, for a time, converted no matter what the message?  Not only did those Flash banners integrate movement but they gave you the ability to interact when you put your […]

Customer experience

Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6

Like a Hollywood studio Apple just released the weekend “box office” numbers for iPhone 5: “more than 5 million” sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales […]

Marketing management

Marketing Day: September 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: PassTools, Facebook Highlight & Google Now This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, […]

Customer experience

Alibaba To Spin Out Controversial Aliyun Mobile OS

The new Alibaba-made Aliyun mobile operating system was at the center of controversy last week as hardware maker Acer abruptly cancelled a press event designed to announce the launch of a new Aliyun-powered smartphone for the Chinese market. Google claimed that Aliyun was an “non-compatible” version of Android and that Acer, as a member of […]

Marketing management

Marketing Biz: PassTools, Facebook Highlight & Google Now

This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, expansion of Facebook Highlight and BuzzFeed’s purchase of Kingfish Labs. Conductor and Mass Relevance launched new products for enterprise marketers and Dice confirmed the validity of content marketing with a $20 million acquisition. […]

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