Marketing management

Marketing Day: August 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook […]

Data

WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles

Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter “facebook report” into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an […]

Performance marketing

App.net’s Baby Steps: 250,000 Posts, 17,500 Users

App.net, the pay-based Twitter alternative that just opened a few weeks ago, has hit its first couple activity milestones. Founder Dalton Caldwell posted today that the service has surpassed 250,000 posts, and he estimates that about half of those are coming from third-party clients. Caldwell calls the latter stat “a good sign” — App.net was […]

Marketing management

Marketing Biz: Twitter Tightens The Screws, Vicarious Search & Didit Buys Inceptor

This week Twitter continued to play hard ball, cutting off Tumblr and the display of third-party apps. Non-traditional search was also in the news with funding for Vicarious and impressive results from Walmart’s shopping search engine. Agencies also continue to morph and adapt as the digital landscape matures. Last but certainly not least, technology is […]

Marketing management

EMarketer Lowers Its Facebook Ad Revenue Estimate

Market research firm eMarketer has lowered its revenue estimate for Facebook due to “underperformance” so far in 2012 and “questions about the effectiveness of some of the site’s ad products.” The firm previously pegged Facebook’s 2012 revenues at $5 billion, but is now lowering that estimate to $4.23 billion — still about 34 percent higher […]

Performance marketing

Facebook To Remove Fake Likes

Been buying Facebook Likes to make your page seem, well, more likable? Know a site that has? Facebook doesn’t like that, and now it’s taking steps to remove those it deems fake. Writing today on the Facebook blog, the company said the change is likely to impact less than 1% of the Likes for any […]

Customer experience

Google Shuts Down TV Ads In AdWords

Google is shutting down its TV Ads initiative, begun in 2007, which allowed AdWords advertisers to buy television ads via the AdWords interface and auction model. The company distributed video ads nationally in the US via its partners Bloomberg, DISH Network, DIRECTV, CBS College Sports, Cox Media and Verizon FiOS, among others. But Google is […]

Performance marketing

Report: Facebook Testing Targeting By Email, User ID And Phone Number

One of the most longstanding complaints about Facebook’s advertising opportunities is that one couldn’t find existing customers, or visitors to their web site, to retarget them while they’re on the mammoth social networking site. Besides participating in ad exchanges, Facebook appears to be attempting to address this concern in another way. According to a report […]

Customer experience

TripAdvisor Top Mobile Travel Destination — comScore

Earlier this week Nielsen released data on mobile usage in the travel vertical in the US. Google Maps was the dominant site and mobile app according to Nielsen. Affirming that travel is a popular category in mobile, comScore has released its own analysis of mobile travel usage. However there were some very different findings in […]

Marketing management

Marketing Day: August 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AdSense Publishers Mistakenly Notified About Rejected Ad Requests If you’re one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google […]

Marketing management

Google-Apple Patent Détente On The Horizon?

Reuters is reporting that Google’s CEO Larry Page and Apple CEO Tim Cook have been involved in “behind-the-scenes conversations about a range of intellectual property matters.” Like Russia and the US during the cold war, Reuters says the “two companies are keeping the lines of communication open at a high level.” The article suggests the […]

Marketing management

Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B

A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing […]

Data

Can Social Influence Be Distilled Into A Score? Part I, The Potential

If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how influential is a particular person online? Is it worth reaching out to them? If you’ve been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, […]

Performance marketing

Holiday Shopping In August? For Merchants, Now’s The Time To Prepare

Ahhh, August…just about the time to hang up the mistletoe and holly. There’s no snow on the horizon yet, but ecommerce retailers are plotting and finalizing their holiday marketing strategies, advertisements and the look-and-feel of their websites for Q4. A lot has changed since the economic dreariness 2008 or even 2009. Although current consumer spending […]

Performance marketing

Ask The President Anything: Obama Partakes In A Presidential AMA On Reddit

Election season is upon us and the incumbent candidate, President Barack Obama, has taken to answer questions on the social news site Reddit. One of the more popular features on Reddit are ask me anything (AMA) posts where celebrities and interesting folks answer questions in the comments section of a submission. The President stated that he would partake […]

Marketing management

Marketing Day: August 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: PinPointing: Zappos’ Clever New Tool To Monetize Pinterest What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re […]

Performance marketing

PinPointing: Zappos’ Clever New Tool To Monetize Pinterest

What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … […]

Performance marketing

Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles

Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to “electronify” your wallet and become “the central way [consumers] make purchases.” The scope of ambition behind this statement can’t be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for […]

Performance marketing

You Can’t Make More People Search (Or Can You?)

You can’t make more people search.  You simply can’t.  End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the […]

Marketing management

Marketing Day: August 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Drops Client Source Data By Stripping Out The “Via” Tag In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client […]

Customer experience

Google Promoting Nexus Tablet On Homepage

Google is showing an animated, very prominent ad for the Nexus 7 tablet on its homepage today. The tablet has sold well though Google hasn’t shared any official numbers. But for a time the 8GB model sold out. And there are third party data to suggest the Nexus 7 is doing well. The Nexus 7 […]

Data

Google Results Position: How Much Is First Place Really Worth?

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site. If you’re reading this, you probably know that search engine optimization (SEO) is one of the main methods marketers can utilize in the everlasting quest for […]

Customer experience

Creating A Content Marketing Strategy For Your Website

Content marketing is becoming an increasingly significant element of online marketing strategies. We’re all familiar with the saying “content is king.” But now, where we post and share our content is secondary only to the quality of the content we create. Though it may seem like a straightforward concept (create great content and share it), […]

Marketing management

Marketing Day: August 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google: “Core Android” Not Impacted By Apple-Samsung Verdict Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact […]

Marketing management

Facebook: 3.2 Billion Likes & Comments Every Day

In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics. Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.) […]

Data

Facebook, CNN Partner On Election Insights

Buzz is one way that political campaigns measure their marketing success, and Facebook has teamed up with CNN to reveal how much buzz the two major parties are getting as the U.S. presidential race heats up. This morning they’ve launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much […]

Marketing management

Google Reveals Prominent Legal Expert Among Paid Consultants

As you may recall the judge in the Oracle v. Google patent and copyright trial (William Alsup) asked both sides to reveal authors, bloggers, journalists and others with whom they had financial relationships. Oracle disclosed that it had retained Florian Mueller, who writes the widely read patent blog FOSS Patents. Google said that it had no such relationships. The […]

Data

Is it Possible To Overdo Your Company’s Social Media Presence?

Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means […]

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