We’re living in a multiscreen world. Like arboreal monkeys in the rain forest, swinging from tree to tree, consumers now move between various screens throughout the day. They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. They go back to their […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook […]
Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter “facebook report” into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an […]
App.net, the pay-based Twitter alternative that just opened a few weeks ago, has hit its first couple activity milestones. Founder Dalton Caldwell posted today that the service has surpassed 250,000 posts, and he estimates that about half of those are coming from third-party clients. Caldwell calls the latter stat “a good sign” — App.net was […]
This week Twitter continued to play hard ball, cutting off Tumblr and the display of third-party apps. Non-traditional search was also in the news with funding for Vicarious and impressive results from Walmart’s shopping search engine. Agencies also continue to morph and adapt as the digital landscape matures. Last but certainly not least, technology is […]
Market research firm eMarketer has lowered its revenue estimate for Facebook due to “underperformance” so far in 2012 and “questions about the effectiveness of some of the site’s ad products.” The firm previously pegged Facebook’s 2012 revenues at $5 billion, but is now lowering that estimate to $4.23 billion — still about 34 percent higher […]
Been buying Facebook Likes to make your page seem, well, more likable? Know a site that has? Facebook doesn’t like that, and now it’s taking steps to remove those it deems fake. Writing today on the Facebook blog, the company said the change is likely to impact less than 1% of the Likes for any […]
Google is shutting down its TV Ads initiative, begun in 2007, which allowed AdWords advertisers to buy television ads via the AdWords interface and auction model. The company distributed video ads nationally in the US via its partners Bloomberg, DISH Network, DIRECTV, CBS College Sports, Cox Media and Verizon FiOS, among others. But Google is […]
Recently Apple won a major victory “at home” and lost (partly) “on the road” in South Korea, where a court last Friday issued a split decision in its IP litigation with Samsung. Earlier today Samsung won a round: a court in Japan found that the Korean company did not infringe Apple patents that involve “synchronizing […]
One of the most longstanding complaints about Facebook’s advertising opportunities is that one couldn’t find existing customers, or visitors to their web site, to retarget them while they’re on the mammoth social networking site. Besides participating in ad exchanges, Facebook appears to be attempting to address this concern in another way. According to a report […]
Earlier this week Nielsen released data on mobile usage in the travel vertical in the US. Google Maps was the dominant site and mobile app according to Nielsen. Affirming that travel is a popular category in mobile, comScore has released its own analysis of mobile travel usage. However there were some very different findings in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AdSense Publishers Mistakenly Notified About Rejected Ad Requests If you’re one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google […]
If you’re one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google says it’s a known bug that it’s working to resolve. Several days ago, publishers began coming to forums saying they’d received a notice saying, “You have rejected ad requests, which will result […]
Reuters is reporting that Google’s CEO Larry Page and Apple CEO Tim Cook have been involved in “behind-the-scenes conversations about a range of intellectual property matters.” Like Russia and the US during the cold war, Reuters says the “two companies are keeping the lines of communication open at a high level.” The article suggests the […]
This is a big step for Twitter’s advertising business: The company has announced that advertisers can now target Promoted Tweets and Promoted Accounts based on user interests. At the same time, Twitter says it’s also lowering the minimum bid on its auction-based ads to one cent. Two Types Of Interest-Based Targeting Twitter is offering two […]
A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing […]
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how influential is a particular person online? Is it worth reaching out to them? If you’ve been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, […]
Ahhh, August…just about the time to hang up the mistletoe and holly. There’s no snow on the horizon yet, but ecommerce retailers are plotting and finalizing their holiday marketing strategies, advertisements and the look-and-feel of their websites for Q4. A lot has changed since the economic dreariness 2008 or even 2009. Although current consumer spending […]
IAC, parent company of Ask.com and many other prominent websites, has acquired About.com from the New York Times with a $300 million cash deal, trumping a $270 million offer from Answers.com. Many news sites have reported details of the acquisition, but I want to focus on the implications and opportunities for marketers that much of […]
Election season is upon us and the incumbent candidate, President Barack Obama, has taken to answer questions on the social news site Reddit. One of the more popular features on Reddit are ask me anything (AMA) posts where celebrities and interesting folks answer questions in the comments section of a submission. The President stated that he would partake […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: PinPointing: Zappos’ Clever New Tool To Monetize Pinterest What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re […]
What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … […]
You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board — companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others). Although some of the partners (HootSuite and SocialFlow) have products […]
Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it’s also true that it’s easier to turn an existing customer into a repeat customer than it is to find a new customer. The folks on your email […]
Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for a remarkable 78 percent of time spent in the mobile travel usage, according to Nielsen. The firm also reports that the overwhelming majority of mobile travel users’ time is spent with apps […]
Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to “electronify” your wallet and become “the central way [consumers] make purchases.” The scope of ambition behind this statement can’t be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for […]
No longer will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has — the Google.com home page. Users can choose who to share their birthday data by updating their birthday info and visible to […]
You can’t make more people search. You simply can’t. End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Drops Client Source Data By Stripping Out The “Via” Tag In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client […]
In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client used to post a Tweet. Traditionally, users could view a Tweet on the web and look to the “via” tag to see how the Tweet was posted. The following shows the old view (above) and the new […]
Google is showing an animated, very prominent ad for the Nexus 7 tablet on its homepage today. The tablet has sold well though Google hasn’t shared any official numbers. But for a time the 8GB model sold out. And there are third party data to suggest the Nexus 7 is doing well. The Nexus 7 […]
Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site. If you’re reading this, you probably know that search engine optimization (SEO) is one of the main methods marketers can utilize in the everlasting quest for […]
Content marketing is becoming an increasingly significant element of online marketing strategies. We’re all familiar with the saying “content is king.” But now, where we post and share our content is secondary only to the quality of the content we create. Though it may seem like a straightforward concept (create great content and share it), […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google: “Core Android” Not Impacted By Apple-Samsung Verdict Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact […]
Will Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact at all? Will it be the death of competition or a boon for competition? Opinions are all over the place. Over the weekend Google issued a statement (via TheVerge) that the decision will have […]
In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics. Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.) […]
Buzz is one way that political campaigns measure their marketing success, and Facebook has teamed up with CNN to reveal how much buzz the two major parties are getting as the U.S. presidential race heats up. This morning they’ve launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much […]
As you may recall the judge in the Oracle v. Google patent and copyright trial (William Alsup) asked both sides to reveal authors, bloggers, journalists and others with whom they had financial relationships. Oracle disclosed that it had retained Florian Mueller, who writes the widely read patent blog FOSS Patents. Google said that it had no such relationships. The […]
Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means […]
Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission Impossible and secretly pretend we could live a life as adventurous as Jason Bourne and James Bond. So maybe that’s why we look for marketing software that gives us […]