When betaworks acquired Digg a month ago many folks were confident that they had the right attitude, team and environment to resurrect the failing site. Today that dream died when the new Digg was officially launched. The betaworks team worked for six weeks to rebuild the site form scratch, and it shows. New Digg v1 […]
Several analyst firms have recently released tablet market-share estimates; however these are based almost entirely on “shipments,” which are not reflective of actual device sales or usage. By contrast, ad network Chitika released data today showing the breakdown in actual usage by device type in North America. As the chart below illustrates, the iPad still […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Apologizes, Admits One Department Helped NBC Get Journalist’s Account Suspended Twitter has confirmed that one of its departments helped NBC report the account of journalist Guy Adams to another of […]
Twitter has confirmed that one of its departments helped NBC report the account of journalist Guy Adams to another of Twitter’s departments as violating Twitter’s privacy rules, getting the account temporarily suspended. Twitter’s apologized for that interaction. The Apology In a blog post today, Twitter’s general counsel Alex Macgillivray wrote: We want to apologize for […]
Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest […]
Yesterday, journalist Guy Adams, who writes for The Independent, found his Twitter account had been suspended. The reason? Twitter claimed he tweeted the email of an NBC executive in charge of that network’s Olympics coverage in a way that violated Twitter’s rules on privacy. But why suspend Adams and not so many others, including celebrities, who […]
Consumer perception of Chick-Fil-A has dropped significantly in the wake of perceived anti-gay comments made earlier this month by the company’s president, a drop that highlights the risks of corporate entities dipping their feet — or mouths — into sensitive social/political issues. According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index […]
This article is late. Very late. Like late enough to where my editor should probably fire me (now might be a good time to point out how amazing, smart, talented, and, did I mention amazing, she is). But it’s not my fault. It really isn’t. You see, every year as summer starts to roll in, […]
Facebook now claims 543 million monthly active mobile users. The good news for Facebook is that mobile users are “more active” than PC users. The bad news is that mobile users are much harder for the social site to make money from. This challenge has been widely discussed and was the subject of several questions […]
Mozilla’s latest upgrade to the Firefox web browser, Firefox 14, officially launched on July 17th and brought with it a number of desirable new features. These features, however, can have some not-so-desirable consequences for data analytics. One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now […]
A few weeks ago Google Analytics launched Content Experiments, a new testing functionality that can be used to create A/B/N tests to optimize campaigns and overal website experience. Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each of the upgrades and how […]
Last night Twitter announced that the usage of the cashtag (dollar sign in-front of a stock symbol) will now direct users to a search on the specific stocks and companies. The dollar sign now joins the @ and # symbols as being the only official interactive operators. Now you can click on ticker symbols like […]
Passed over for the top job in favor of former Googler Marissa Mayer, former interim CEO Ross Levinsohn is departing Yahoo, as first reported by AllThingsD and confined by a Yahoo spokesperson. Levinsohn had headed up the company’s key Americas unit, including overseeing advertising sales. According to the terms of the separation agreement and 8K […]
E-commerce store builder Limited Run isn’t happy with the results on recent Facebook ad tests, so upset they are planning on deleting their Facebook page entirely. The firm is claiming that only 20% of the clicks purchased could be verified. When analyzing the ad clicks Limited Run claimed that a whopping 80% of clicks that […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years Facebook continues to be web users’ preferred option when it comes to social login, and has now […]
Facebook continues to be web users’ preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area. According to Janrain’s latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That’s up from 45 percent in Q1 of […]
Popular URL shortener and bookmarking tool bitly has announced “realtime,” an aptly named real-time discovery engine. Realtime pulls in click data from a variety of social networks and allow searchers to view by topic, query, location, language or domain. Realtime (URL is rt.ly) pulls in all posts from “across the bitlyverse” which allows users to see […]
According to AllThingsD freshly minted Yahoo CEO is making some initial changes at the Sunnyvale company intended to boost morale and inject new energy into the place. Among the changes being implemented are a Friday afternoon “all-hands” meeting, free food and forthcoming reworking of the workspaces. In these moves Mayer is apparently using Google as […]
Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on Pinterest that can be done by businesses make it possible to stay connected with current fans of their brands and products while also growing brand exposure. Re-Pins Re-pinning pins that relate to […]
With a U.S. court telling Pinwheel that it couldn’t use that name anymore, the location-based startup has chosen a new name: Findery. It also has a new lantern icon (shown at right) on its renamed Twitter feed and its new Facebook page, and a new blog where founder Caterina Fake’s first post explains that nothing […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ComScore: Google+ Worldwide Traffic Up 66 Percent Since November Traffic to Google+ has grown by 66 percent worldwide since November, and is up 82 percent in the US in the same […]
Traffic to Google+ has grown by 66 percent worldwide since November, and is up 82 percent in the US in the same time period. The numbers were posted yesterday on Google+ by Morten Myrstad, an Oslo-based communications consultant, citing comScore as the source. ComScore confirmed the numbers with us this afternoon, and shared the following […]
Despite assurances to the contrary, Google told the UK’s Information Commissioner’s Office (ICO) today that it still has some of the WiFi payload data that it’s Street View cars collected in 2010. That data may include personal information such as usernames, passwords and email addresses that Google collected via unsecured WiFi networks. Google’s collection of […]
While Q2 results for Zynga and Facebook took center stage, efforts by Foursquare and Nextdoor continue to make hyper-local look like a real future instead of a mirage. And new providers like GoodData and Retention Science seem well placed to help marketers deal with the rising volume and complexity of data. Zynga Takes Axe to […]
If you had your own online business bringing in six figures annually, would you consider taking on an additional position working for someone else as their affiliate manager? My initial response is, “No way!”. At first, it doesn’t make sense to me why I would work on growing another marketer’s business when I could spend […]
Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain audiences or users that show interest in specific products. This means that instead of adding the remarketing tag, websites that use Google Analytics can use their code. If you are not acquainted with the remarketing […]
A new Facebook plug-in has been revealed, the “recommendations bar.” The bar can be installed on websites and will help match visitors with other content they may enjoy on the site. User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations. The bar will pop up in the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Instagram Hits 80 Million Users, Loses Access To Part Of Twitter API Instagram, the social photo-sharing site that Facebook bought earlier this year for about $1 billion, says that it’s now […]
Instagram, the social photo-sharing site that Facebook bought earlier this year for about $1 billion, says that it’s now crossed the 80-million-user level. That user base has also shared nearly four billion photos, the company says. But those users will find a slightly less functional mobile app when they upgrade to the latest version. As […]
Facebook’s Q2 revenues are out. In the run up to the earnings announcement there was critical speculation about the company’s prospects. In terms of top-line revenues, Facebook beat analyst consensus estimates. Quarterly revenues were $1.184 billion vs. $895 million last year. However the company also reported a net loss of $157 million. Immediately after the […]
In recognition that Yelp’s traffic is increasingly mobile, the company is paying more and more attention to its mobile assets. Yelp is now rolling out an iPhone update that overhauls the business listing page. It offers a cleaner, more user-friendly experience. Below are “before” and “after” screenshots. The new profile page (second below) offers a […]
For the second time in about a month, Twitter is currently experiencing a prolonged outage. As best we can tell, the outage began around 11:30 am ET. Twitter posted earlier that its “engineers are currently working to resolve the issue,” but offered no details about what has caused the problem. Many Twitter URLs are showing […]
Consumers respond better to tablet ads that are interactive, but, so far, marketers are letting them down. That’s the conclusion of a new study released by the Internet Advertising Bureau UK, and conducted by Ipsos in partnership with Renault and their agency, Publicis. “There is a clear expectation from consumers for tablet advertising to match […]
Flickr co-founder Caterina Fake’s new location-based startup Pinwheel, which is still in private beta, is probably going to be forced to change its name. TechCrunch reported yesterday that a court in New York granted the similarly sounding Pinweel, a mobile photo-sharing site, a preliminary injunction. The central claim was trademark infringement. The main idea here […]
In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that everyone is trying. But some of the most effective methods are relatively unsung. They just chug along and deliver results. Email Marketing Email is the most underappreciated marketing channel. Everyone […]
The power of mobile lies in our ability to utilize the deep location-targeting technology available to focus advertising campaigns in a way no other medium has achieved before. There are a variety of location-based data signals available to the mobile industry which have shaped a diverse landscape of products and services. As in real estate, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Is Throwing A Summer Party To Build Community It’s no secret that building a community — if it’s done right — can help a business grow by creating loyal customers/users/fans. […]
It’s no secret that building a community — if it’s done right — can help a business grow by creating loyal customers/users/fans. An active, dedicated community was (and is) Yelp’s ticket to success when it launched in 2004, and Google is cloning Yelp’s plan with its own local community efforts more recently. And now Pinterest […]
Fourteen years before Twitter had its debut at SxSW, professor of educational psychology and semiotician Gary Shank wrote a paper titled Abductive Multiloguing: The Semiotics of Navigating the Net, in which he describes the concept of the multilogue: “It is as if everyone who is interested in talking can all jump in at once, but […]
Measurement firm comScore today released some new survey data that show an increasing percentage of US feature phone owners are making the switch to smartphones when replacing their devices. As they do they overwhelmingly favor Android, followed by the iPhone and then Windows Phones. Just over 61 percent of first-time smartphone buyers opted for an […]