Marketing management

Marketing Day: May 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs If Google is successful, web users will someday be able to visit pages on new domains that […]

Customer experience

Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs

If Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol. The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before […]

Marketing management

Pew: Daily Twitter Usage Has Quadrupled Since 2010

The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled […]

Marketing management

Post IPO Report: Facebook Drops In Customer Loyalty Ranks, Down 7% In Brand Equity

The Facebook IPO has been a disaster for the social network, not just financially. BrandKeys, a brand and customer engagement consultancy, reports that the networking giant dropped from #1 to #5 in the Social Networking Category in their Customer Loyalty Engagement Index.  The index polls over 49,000 consumers, 83 categories and 600 brands. As recently as February […]

Performance marketing

Facebook Adds New Roles For Page Admins & Ability To Schedule Posts

New administrator levels are rolling out to Facebook pages today, each with a unique set of permissions and allotments.  There will now be 5 separate rolls for admins: Manager Content Creator Moderator Advertiser Insights Analyst The following chart from Facebook shows the permissions for each of the separate roles: In addition to the admin roles, post scheduling has been released […]

Customer experience

Too Many Companies Are Ignoring Mobile Web Traffic

Marketers are all talking about the massive growth in mobile web access, both in the United States and around the world, but something important to note is that web development teams have been a bit slow to provide mobile specific experiences. This article will look at what percent of sites have developed a mobile-specific website […]

Marketing management

Marketing Day: May 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ICANN’s Domain Name “Reveal Day” Is June 13 The world should get its first look at the new batch of proposed top level domain (TLD) extensions on June 13. That’s the […]

Customer experience

ICANN’s Domain Name “Reveal Day” Is June 13

The world should get its first look at the new batch of proposed top level domain (TLD) extensions on June 13. That’s the target date that the Internet Corporation for Assigned Names and Numbers (ICANN) has set for what it’s calling “Reveal Day.” ICANN shared its planned timeline yesterday — a timeline that includes a […]

Performance marketing

Once Deemed Evil, Google Now Embraces “Paid Inclusion”

Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called “paid inclusion.” Indeed, paid inclusion was one of the original sins Google listed as part of its “Don’t Be Evil” creed. But these days, Google seems comfortable with paid inclusion, raising potential concerns for […]

Performance marketing

New Google+ Local Tab Unveiled, Will Replace Google Places

A new product option will soon be appearing in Google+ navigation titled Google+ Local. Today, Google announced that Google Places is being phased out in exchange for a Zagat infused Google+ Local tab that can be found underneath the Games button. Upon clicking on the tab, users will be delivered to recommendations based off of […]

Performance marketing

Seasonal Tips For Engaging Email Subscribers

It’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet your subscribers’ current needs and acknowledge you care about what’s on their mind. We’ve got some content ideas that will help you with meeting seasonal needs, but you can also […]

Performance marketing

Twitter Cuts Load Time By 80% & Gets Rid Of Hashbangs In URLs

While Twitter’s performance is leaps and bounds above their previous “fail whale” days, it will only get faster.  In a blog post yesterday, the Twitter engineering team announced that they have reviewed their entire technology stack in a mission to optimize the site’s speed. With the “New Twitter” the UI rendering occurred via JavaScript on users’ browsers on both […]

Marketing management

Marketing Day: May 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google, YouTube Pick Up Copyright Win In France Google’s YouTube won a legal victory today when a French court dismissed a copyright violation lawsuit filed against by TF1, a French television […]

Customer experience

Google, YouTube Pick Up Copyright Win In France

Google’s YouTube won a legal victory today when a French court dismissed a copyright violation lawsuit filed against by TF1, a French television company. According to a New York Times report, TF1’s lawsuit asked the court to rule that YouTube was required to pre-filter all content before it was published on the site. But the […]

Performance marketing

Facebook Should Keep Ignoring (Some) Advertisers

You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already been written about what happened, but one thing that was mentioned time and time again, is that just prior to the IPO, General Motors decided to pull its ad spend from the social networking giant. […]

Customer experience

Analyst Firm: $172 Billion In Mobile Payments This Year

The confusion and cacophony around mobile payments, it seems, grows louder with each new product release or startup. Most people would consider mobile payments to be in their infancy. However a report from Gartner projects mobile payments this year will reach a massive $171.5 billion on a global basis. Last year mobile payments were roughly […]

Marketing operations (MOps)

The New Bitly: From Short URLs To Social Network

Bitly has rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network, with bits of Stumbleupon and Delicious.com in the mix, too. The update includes a new user interface (with a new fish logo, shown at right), new user profile pages, more visibility for […]

Marketing management

Rumor: Facebook To Buy Facial Recognition Company Face.com For Up To $100 Million

While Facebook’s stock price continues to drop, the number of acquisitions is steadily increasing.  From Instagram to Karma, Facebook has been busy the last few months, and according to TheNextWeb, rumors have been swirling that another acquisition could be underway. Face.com, a facial recognition tool, is the alleged acquisition target.  Deeming itself “The world’s largest and most […]

Data

Bridging The Digital Divide – Two Underlying Factors Will Reshape The Digital Marketing Landscape

In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer.  That article was focused on the “why” of this issue — namely, the massive digital divide between consumers engaging in real-time across channels and the marketers who are trying to reach and engage them, […]

Marketing operations (MOps)

UK, Australia May Reopen Street View Privacy Probes After FCC Report

Governments that had previously closed the book on Street View privacy investigations appear to be considering “round two,” in the wake of the FCC report that asserted that the personal data collected was not inadvertent but intentional. Privacy regulators in both the UK and Australia are now considering reopening Street View privacy cases that were […]

Performance marketing

What Display Advertising Can Learn From Politicians

In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are aligned is a common practice. These lines appear bizarre when viewed on a map due to the non-uniform nature of redistricting. Why don’t politicians just use ZIP codes?  Politicians learned many years ago that zip […]

Marketing management

Yahoo Shutters Livestand iPad “Living Magazine”

It was probably inevitable that Yahoo’s Livestand app would be discontinued — as was announced earlier today. Though a noble attempt, it was always a weaker product than some of its competitors, including Flipboard and Zite. Livestand was announced in November, just six months ago. Whatever strategy gave birth to Livestand, under Carol Bartz, is […]

Marketing management

Marketing Day: May 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Tracking Google’s Dune Strategy This week Google took substantial steps to ensure that it remains the dominant way in which users access the Internet both on mobile platforms and […]

Marketing management

Marketing Biz: Tracking Google’s Dune Strategy

This week Google took substantial steps to ensure that it remains the dominant way in which users access the Internet both on mobile platforms and desktops. These major news items may not have gotten as much notice with the Facebook IPO and iAcquire link buying scandals. And maybe you missed funding news for GitHub, the […]

Customer experience

How Performance Marketing Is Influencing The Next Generation Of Internet Startups

There have been several interesting announcements in the last week for the next wave of internet startups. While Facebook’s IPO and subsequent lawsuit has been at the forefront, social sharing site Pinterest made a splash last week when they announced raising $100 million from Japanese ecommerce giant Rakuten. Rakuten, the parent company Buy.com and Linkshare, […]

Performance marketing

New Google+ Android App Adds Vivid Imagery & Additional Functionality

Earlier this month, Google+ was re-tuned for the iPhone.  Now it’s Android’s turn.  The newest version of Google+ for Android features a bigger, richer style and new highly requested features from users.  Version 2.6 can be downloaded from Google Play and comes equipped with the following improvements. Bigger Images Now Google+ posts highlight the media included […]

Customer experience

Tumblr Debuts In ComScore’s Top 50 Web Properties

Here’s another sign of Tumblr’s growth: The blogging network/platform has cracked comScore’s chart of the Top 50 U.S. web properties for the first time. ComScore’s April 2012 report credits Tumblr with 23.5 million visitors during the month, which is good enough for No. 47 on the list. As you can see on the full chart […]

Performance marketing

Facebook’s Premium Ads Getting More Automated

Facebook is working with developers and agencies to offer premium ad inventory in a more automated way — through its API and desktop Power Editor campaign management software, a company spokesperson confirms. And ClickZ is reporting that it’s the first step toward making these ad types — previously only available via a relationship with a […]

Marketing management

Marketing Day: May 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to […]

Performance marketing

As Doubts About Facebook Continue To Rise, Some Marketers Defend Advertising Opportunities

 Most analyses of General Motors’ pulling of its $10 million Facebook ad spend last week focused on the shortcomings of the social network — the ads aren’t immersive and engaging, the tracking isn’t what it should be. Perhaps that’s understandable in a week when the world’s critical eyes were on the 8-year-old company that was […]

Marketing management

Marketing Day: May 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Scores Total Victory Against Oracle In Patent Suit According to reports just coming out, the jury in the Oracle-Google trial has found that Google did not infringe any of Oracle’s […]

Customer experience

Content Marketing: What Kind of Content?

Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social networks, even potentially employees (if you’re recruiting). So the first rule of knowing what […]

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