Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that […]
Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that Zuckerberg will share information that could save lives: There’s also a video preview on the interview from GMA that previews the interview with Robin Roberts. Facebook currently has a “Family Safety Center” that helps to guide users to appropriate content as well as […]
On Friday Bloomberg reported that Google was being investigated for antitrust issues in both Argentina and South Korea. The news was obtained from a Google SEC filing. The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was […]
Two weeks ago the FCC released a document that asserted Google had obstructed its investigation into whether Street View WiFi mapping and related consumer “payload data” capture had violated Federal wiretapping laws. It imposed a $25,000 fine for Google’s “forfeiture” (non-compliance with the investigation) but held that there was no legal liability under the federal […]
Historically, interactive display advertising has served the singular purpose of supporting direct-response initiatives. This is largely because direct response means there’s a very tangible action to track and measure — making a purchase, filling out a lead-gen form, becoming a member, etc. Brand advertising, however, involves ambiguous milestones that can be difficult to track and […]
I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the thing is that I got this column in slightly late and whilst I could say that it was because I was incredibly busy, the real reason is that I […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows Up This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy […]
This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy buying those AOL patents from Microsoft but declined to purchase Bing. (No we would not like fries with that.) We also got insight into Android and Automattic, while being reminded of our Web marketing history. Microsoft […]
Yesterday it was reported that the US Federal Trade Commission (FTC) hired an outside prosecutor to potentially bring an antitrust case against Google. The attorney is Beth A. Wilkinson, a partner at the firm of Paul Weiss and a former Justice Department official who is best known for her role in the conviction of the Oklahoma […]
Earlier this week Google launched the “Mobile Playbook,” a manifesto of sorts that seeks to explain mobile and why it’s now critical for all marketers to embrace the channel in earnest. Designed to be succinct but comprehensive the document is full of data, anecdotes and case studies that illustrate why it’s so important to have […]
Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against […]
A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key components and creating a competitive matrix to analyze the results. Staying on the pulse of the competitive landscape is critical in affiliate marketing given the fluid nature […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Releases New Push Notification Enabled iPhone & Android Apps Better notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new […]
Better notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new versions of their iPhone & Android apps. The goal of the new apps? To make it easier to understand what’s happening on Twitter. The new features for each app include: Discover Tab The discover tab […]
Companies’ spend on online content marketing grew to nearly $16.6 billion last year, with video showing the strongest growth of all media measured. These stats come courtesy of a new study conducted by the Custom Content Council and ContentWise which was released this week. Survey trends reveal that online content marketing is likely to surpass […]
Yesterday The Verge published internal Google data about Android and mobile ad revenues. They offer a fascinating window into Google’s projections and expectations for the platform and mobile in general. These data are the first “real numbers” that have been exposed about Android and mobile ad performance at Google — beyond the $2.5 billion “run […]
As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just sent tablet users to my desktop site?” Most of these questions are topics of intense debate and few have an easy answer. When it comes to […]
In a big victory for affiliate marketers, an Illinois judge has declared that a state law allowing Illinois to collect sales tax on online sales by out-of-state companies — a law sometimes called the “Amazon tax” — is unconstitutional. According to a news release from the Performance Marketing Association (PMA), the judge ruled that having […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a […]
The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a candle to soccer’s … err, football’s … popularity. That was proved true on Twitter yesterday when the Champions League semifinal between Barcelona and Chelsea set a new tweets-per-second (TPS) record for a sporting event. […]
Flickr has announced an all-new image uploader — the Flickr Uploadr, as it’s called — that the company says offers a number of improvements over its predecessor. For starters, Flickr says the new Uploadr will send images to Flickr 20 to 30 percent faster on average, with international users possibly seeing uploads going 50 to […]
If the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday. Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than […]
In a new change today, “Trending Articles” have been appearing in Facebook users’ news feeds. The new feature scrolls through 5 articles that appear to be hot across all of Facebook. This feature very much resembles Google’s the “Hot On Google+” functionality but adds in the name of a friend who has recently read the article: […]
Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed), making it an ideal time to get a fresh perspective on email reporting. RFM (Recency, Frequency, Monetary) scoring has long been the go-to method of ranking the value of customers on file. Historically, […]
For many years many publishers and researchers have been fighting a battle against the “tyranny of the click.” They’ve been trying to argue that clicks are a poor metric to rely upon in assessing digital ad campaign performance. Digital measurement firm comScore has been a vocal advocate of developing an alternative set of metrics — […]
Although it was strong iPhone sales that powered Apple’s monster Q2 earnings today, it was likely the launch of the new iPad that helped propel Apple into the Top 10 of all websites during the month of March. According to comScore’s latest Media Matrix ranking of U.S. web properties, Apple had more than 81.1 million […]
The line between Google’s +1 functionality and the Google+ network has always been somewhat blurred. Today Google has announced a new Google+ share button that helps to differentiate the two services. Google originally launched +1 as a tool similar to Facebook’s like functionality. A +1 is the equivalent to a user vouching for a website by […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues Apple has announced their second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. […]
Apple has announced its second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and only $2.89 billion in profit. Apple in Q2 2011 earned revenue […]
Nevada is the latest state to reach an agreement on sales tax collection with Amazon.com — news that should be welcome by affiliate marketers in the Silver State (and elsewhere). As Internet Retailer reports, Amazon will start collecting sales tax on items purchased by Nevada residents on January 1, 2014, or sooner if the federal […]
Google announced earlier that it is now selling the Samsung-made Galaxy Nexus in the Google Play market. Google’s original attempts to sell Android handsets directly via its website were unsuccessful and the effort was discontinued. This new initiative is possible because of improvements in the Google Play market. In addition, $399 is not a bad […]
After literally years of speculation and a few weeks of intense anticipation, Google Drive has arrived. Google Docs is being folded into the new service. Indeed Google Drive is a logical extension of Google’s current cloud platform. It’s the “next step” in Google Docs’ evolution according to the blog post by Google’s Sundar Pichai, SVP of […]
Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples). Unfortunately, Facebook does not segment data on a monthly basis. All Facebook data is segmented into daily, 7-day, or 28-day time periods. This means that […]
In one eye-opening moment recently, I was thinking about Search Marketing in the context of our industry — and the collective programming of all the conferences, roundtables, panels and workshops that take place. Thinking about how search is reflected in these environments, I found myself looking back over the past two years and realized just […]
About a year ago, while researching Quora for one of my speaking commitments, I typed “bikes” into its search box to see if there was even a single question-answer combo about such a non-tech / non-web topic. I was pleasantly surprised by the results. Quora had a reputation as being extremely heavy on tech and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Updates S-1: 901 Million Users, $1.06 Billion In Revenue, 23 Million Shares To Instagram Facebook has amended its S-1 filing to include a range of new facts and data. Below […]
Facebook has amended its S-1 filing to include a range of new facts and data. Below are some of the more interesting details that I was able to find on my first review of the revised document. Revenue & Users In the first quarter this year Facebook made $1.058 billion. That was up from $731 […]
Just two weeks after Microsoft bought more than 925 patents from AOL, the company is turning around and selling about 650 of them to Facebook. The deal also allows Facebook to license the other AOL patents that it’s not buying from Microsoft. According to today’s announcement, the sale will cost Facebook about $550 million — […]
If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating […]
Google is opening its AdWords for Video up to the masses, making a big push for small- and medium-sized businesses to jump aboard. The functionality, which brings YouTube video buying into AdWords, began its public beta in September, and Google has made a few tweaks to reporting and measurement for the wide release. “A lot of […]