Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency This week’s news revolved around the growing ways in which marketers and advertisers can […]
I liked Al Franken as a comedian. I liked the idea of him becoming a US Senator. I definitely like the idea that he wants to defend Americans from potential privacy problems. But I don’t like that he sounds like an uneducated senator of old. Case in point: his recent speech to the American Bar […]
This week’s news revolved around the growing ways in which marketers and advertisers can optimize their digital marketing efforts, from better insight into advertising metrics to ‘instant’ market research. In parallel, we see changes to the business strategies being implemented by Google and Groupon, and track the launch of new products in social media management […]
Whether affiliate marketing is your “day job” or just a supplemental income; there are several factors that should be considered when deciding the best place to establish and run your performance marketing business. I was recently reading an article about the best states to make a living in and it got me thinking: what are […]
Facebook has always been a unique advertising channel due to the various demographic & interest based target options. Now ad targeting is going to get smarter. Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content. HasOffers broke the news of the new […]
Google posted an amazing video of one of its self-driving cars taking a blind man for a drive. What was remarkable to me was that it’s the first time I’ve ever seen one of these cars in operation with a non-Google employee behind the wheel. It also raised some issues about whether the trip was […]
Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins. Facebook says the changes will provide “a more accurate picture of how people are visiting your business.” In the past, all check-ins counted in the “were here” total. Going forward, Facebook will only count […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: No, Google Doesn’t Make Four Times More Off The iPhone Vs. Android The Guardian is out with figures suggesting that Google earned only $550 million off Android in the past four […]
The Guardian is out with figures suggesting that Google earned only $550 million off Android in the past four years, which in turn sparked headlines that the iPhone is more a cash cow for Google than its own mobile platform. But that’s making a lot of assumptions that don’t pan out. I struggled trying to figure […]
Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast, accurate, and affordable” manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost […]
Earlier this month, the Pew Internet & American Life Project (based on survey data) reported that smartphones were in the hands of 53 percent of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7 percent of mobile subscribers have smartphones. Roughly 48 percent have Android devices, while 32 percent have iPhones according to Nielsen. […]
Timeline is coming to all Facebook pages, and will arrive in just two days. This is a mandatory change, one that seems to be affecting pages in a positive way. Timeline for brands was originally announced one month ago at the Facebook Marketing Conference and has seen a great deal of brands make the transition. […]
IT consulting firm IDC has just released its latest hardware forecast. According to the firm, 2011 saw “shipments” of nearly 1 billion “smart connected devices.” By 2016 the number will grow to just under 2 billion. IDC uses the term “smart connected devices” very loosely; it includes everything: PCs, smartphones and tablets. Usually the term […]
The title of this article is my opinion, but also the opinion of the founder of responsive web design. At the end of his book, Responsive Web Design, Ethan Marcotte says very clearly, “most importantly, responsive web design isn’t intended to serve as a replacement for mobile web sites”. He really leaves it up to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Email Metric You Should Be Tracking, But Aren’t Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, […]
Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite few. But there is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR. CTOR measures the […]
Ask Facebook. Ask Twitter. Ask Google+. Ask just about any social network, but especially one that’s become big enough for the U.S. president to join: Building an audience and attracting media attention are great, but they also mean that trouble is on the way — trouble in the form of spam. That’s what Pinterest is […]
Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp. Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is […]
Who says Pinterest is a social networking site just for females? Don’t tell that to President Barack Obama, who today became one of Pinterest’s newest members. The Obama campaign announced the Pinterest account today via Twitter, and the followers are already flocking to see his pins — the account had more than 1,600 followers when […]
It’s only been three weeks since Facebook’s announcement of Timeline for brands. So far the results are looking very positive. A study from Simply Measured, a social analytics and reporting company, revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands. Timeline for brands allows for a much more visual display for content, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says Email and social media are pretty similar when it comes to what drives consumers to connect — […]
Email and social media are pretty similar when it comes to what drives consumers to connect — or disconnect — with brands. A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers “like” a Facebook page and […]
Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers — where value is defined as ads being viewed and delivered to the primary demographic target. That’s the conclusion of the full […]
Reports are swirling today that Google will be announcing a commenting platform to rival Facebook comments. The commenting system is said to tie into the Google+ platform and operate as a stand-alone system to help websites gain a better breed of comments. Facebook comments launched a bit over a year ago, and has had moderate […]
Google has for a long time been looking for ways to connect the dots between online ads and offline transactions, where most conversions take place, to provide marketers with a more complete picture of ad performance. Click to Call is one example off this effort. Google Wallet is another. However the data Google collects through […]
The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year, Google may throw an Over Optimization Penalty to the pack. No, that doesn’t mean SEO is dead once again. But it may sadly confuse SEO with spam. It also doesn’t mean the penalty will improve […]
As more and more marketing takes place on Facebook, it’s important to master measuring results on the platform, and one of the most important tools for doing so is on the site itself and available for export — Facebook Insights. Facebook Insights is a useful analytics tool that can help social media marketers create better […]
Those TV ads that Google has been running lately are costing the company a pretty penny … well, millions of pretty pennies, to be more accurate. According to a Wall Street Journal article, which cites data from Kantar Media, Google spent some $70 million dollars on TV ads last year in the U.S. alone. That […]
It’s not your imagination. Google’s navigation bar has gained a new “Play” option that, for the first time, has Google promoting its own content offerings: books, music, video and Android applications from recently rebranded Google Play site. You can see the link below, and the home page has also gained a promotional link about Google […]
This will likely come as no surprise to anyone: Yahoo has announced that it will shut down Yahoo Meme on May 25th. Not familiar with Yahoo Meme? That was probably the main problem: Not enough familiarity and adoption. Yahoo Meme launched in 2009, but only in a Portuguese-language version. An English-language version followed later that […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: FTC Issues Final Report On Online Privacy Recommendations The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon […]
The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers’ privacy, mostly via self-regulation but legislative measures are also called for. […]
As Nokia and Microsoft ready their US push for Windows Phones (Nokia Lumia handsets) in earnest, a number of things stand in the way of this “third ecosystem.” Among them lukewarm consumer interest and a lack of apps. Microsoft and Nokia hope that aggressive pricing and marketing will address the former problem. To address the […]
Twitter’s small business self-serve ads are arriving today for a limited number of advertisers. Announced last month, Twitter small business ads will be opening up for 10,000 American Express cardholders – they just won’t all be receiving access today. According to Twitter the planned roll-out will take a few weeks : Today, American Express will begin to notify eligible […]
As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest strategies are created equal. A new medium requires some creativity, so I set out to find some of the most creative uses of Pinterest out there today. If you’re planning your own […]
Pinterest’s terms of service are changing, and changing for the better. A very straightforward email was sent out to Pinterest users today notifying them of upcoming changes to the terms that will become effective on April 6th. Some of the language changes were implemented due to two big feature changes, private pinboards and a Pinterest […]
The world’s most popular photography app, Instagram, is coming to Android. The part photography/part social networking app has been iOS only until the Android version was previewed back at SXSW ’12 earlier this month. Today’s announcement came from Instagram’s official Twitter account: Want to be first in line for @instagram on #Android? Sign up here […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding Evolution and transitions seem to be the major themes this week. Twitter and Pinterest […]
Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and […]
Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that’s […]