Marketing management

Marketing Day: March 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency This week’s news revolved around the growing ways in which marketers and advertisers can […]

Marketing management

Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency

This week’s news revolved around the growing ways in which marketers and advertisers can optimize their digital marketing efforts, from better insight into advertising metrics to ‘instant’ market research. In parallel, we see changes to the business strategies being implemented by Google and Groupon, and track the launch of new products in social media management […]

Customer experience

Best States To Live As An Affiliate Marketer

Whether affiliate marketing is your “day job” or just a supplemental income; there are several factors that should be considered when deciding the best place to establish and run your performance marketing business. I was recently reading an article about the best states to make a living in and it got me thinking: what are […]

Performance marketing

Report: Performance Targeting Coming To Facebook Ads

Facebook has always been a unique advertising channel due to the various demographic & interest based target options.  Now ad targeting is going to get smarter.  Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content. HasOffers broke the news of the new […]

Performance marketing

Facebook To Change How It Counts Page Check-ins

Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins. Facebook says the changes will provide “a more accurate picture of how people are visiting your business.” In the past, all check-ins counted in the “were here” total. Going forward, Facebook will only count […]

Marketing management

Marketing Day: March 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: No, Google Doesn’t Make Four Times More Off The iPhone Vs. Android The Guardian is out with figures suggesting that Google earned only $550 million off Android in the past four […]

Customer experience

Google Launches Consumer Surveys

Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast, accurate, and affordable” manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost […]

Customer experience

Pew And Nielsen Say Smartphones Now 50 Percent, When Will ComScore Join The Club?

Earlier this month, the Pew Internet & American Life Project (based on survey data) reported that smartphones were in the hands of 53 percent of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7 percent of mobile subscribers have smartphones. Roughly 48 percent have Android devices, while 32 percent have iPhones according to Nielsen. […]

Marketing management

Marketing Day: March 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Email Metric You Should Be Tracking, But Aren’t Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, […]

Data

The Email Metric You Should Be Tracking, But Aren’t

Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite few. But there is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR. CTOR measures the […]

Data

Yelp Offers More Detailed Engagement Metrics To Business Owners

Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp. Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is […]

Performance marketing

President Obama Joins Pinterest

Who says Pinterest is a social networking site just for females? Don’t tell that to President Barack Obama, who today became one of Pinterest’s newest members. The Obama campaign announced the Pinterest account today via Twitter, and the followers are already flocking to see his pins — the account had more than 1,600 followers when […]

Marketing management

Report: Facebook’s Timeline Gives Brands 46% Higher Engagement Per Post

It’s only been three weeks since Facebook’s announcement of  Timeline for brands.  So far the results are looking very positive.  A study from Simply Measured, a social analytics and reporting company,  revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands.  Timeline for brands allows for a much more visual display for content, […]

Marketing management

Marketing Day: March 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says Email and social media are pretty similar when it comes to what drives consumers to connect — […]

Performance marketing

ComScore: Value And CPMs Are Out Of Whack

Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers — where value is defined as ads being viewed and delivered to the primary demographic target. That’s the conclusion of the full […]

Performance marketing

Yahoo Meme Shutting Down On May 25th

This will likely come as no surprise to anyone: Yahoo has announced that it will shut down Yahoo Meme on May 25th. Not familiar with Yahoo Meme? That was probably the main problem: Not enough familiarity and adoption. Yahoo Meme launched in 2009, but only in a Portuguese-language version. An English-language version followed later that […]

Marketing management

Marketing Day: March 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: FTC Issues Final Report On Online Privacy Recommendations The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon […]

Marketing management

FTC Issues Final Report On Online Privacy Recommendations

The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers’ privacy, mostly via self-regulation but legislative measures are also called for. […]

Performance marketing

Self-Serve Twitter Ads Open Up To Select SMB American Express Cardholders

Twitter’s small business self-serve ads are arriving today for a limited number of advertisers.  Announced last month, Twitter small business ads will be opening up for 10,000 American Express cardholders – they just won’t all be receiving access today.  According to Twitter the planned roll-out will take a few weeks : Today, American Express will begin to notify eligible […]

Performance marketing

21 Unexpected Ways Brands Can Use Pinterest

As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest strategies are created equal. A new medium requires some creativity, so I set out to find some of the most creative uses of Pinterest out there today. If you’re planning your own […]

Performance marketing

Pinterest TOS Changes Remove Their Right To Sell Content, Hint At API & Private Pinboards

Pinterest’s terms of service are changing, and changing for the better. A very straightforward email was sent out to Pinterest users today notifying them of upcoming changes to the terms that will become effective on April 6th.  Some of the language changes were implemented due to two big feature changes, private pinboards and a Pinterest […]

Performance marketing

Instagram For Android: Now Accepting Sign-Ups

The world’s most popular photography app, Instagram, is coming to Android. The part photography/part social networking app has been iOS only until the Android version was previewed back at SXSW ’12 earlier this month. Today’s announcement came from Instagram’s official Twitter account: Want to be first in line for @instagram on #Android? Sign up here […]

Marketing management

Marketing Day: March 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding Evolution and transitions seem to be the major themes this week. Twitter and Pinterest […]

Marketing management

Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding

Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and […]

Performance marketing

Heard Through the Grapevine: Lessons from Wine.com’s Performance Marketing Success

Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that’s […]

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