Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: Meet The Chinese Facebook, Twitter & YouTube What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, […]
What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, they are completely different, popular and homegrown Chinese social networking and sharing services. Gerson Lehrman Group’s G+ site put together an infographic listing some of what it calls the popular “copycat” social media […]
That was quick. Google has already replied to several questions from Congress about the new, combined privacy policy that the company announced a week ago today. But in its letter, Google may not be giving Congress a good enough answer on lawmakers’ main question about users being able to opt-out. Members of the House Energy […]
Remember how Google ended up penalizing its Chrome browser in its own search results because of a sponsored video campaign that violated Google’s own paid link guidelines? The company behind that campaign, Unruly, has now emailed instructions to those in its network to help prevent that type of thing from happening again. How Google Penalized Itself […]
A new wrinkle was just added to the ever expanding Apple-Samsung IP litigation drama. The European Commission has opened a formal investigation to determine whether the Korean firm breached EU antitrust rules. Did Samsung break its promise to Europe? At issue is whether “Samsung Electronics has abusively, and in contravention of a commitment it gave […]
Microsoft is trying to make ads in Hotmail better. The company is replacing conventional display ads in its webmail service with deal ads that it believes will be more relevant and interesting to users. Not all Hotmail users will see the new ads immediately. Microsoft is doing a pilot in which it’s testing consumer response to […]
All hail the vision of truly socialized search — where results and experience are personalized, drawing on social graphs, browsing history and reams of input data to deliver on the concept. Our expectations for absolute interconnectivity of environments and extensive personalization have us drooling over this concept of search at a glance. But, taking the […]
It has been known for some time that is much as 82 percent of smartphone users (InsightExpress, 2010) consult their iPhones and Android handsets in stores as part of on-site shopping research. Last year Google said that 70 percent of US smartphone owners did price research and looked up product reviews in stores. And this […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Twitter Planning Analytics Tools For Publishers Hot on the heels of last week’s rumors that Twitter will expand its enhanced business profiles soon comes a report that Twitter is also […]
Hot on the heels of last week’s rumors that Twitter will expand its enhanced business profiles soon comes a report that Twitter is also prepping some analytics tools for launch later this year. As ReadWriteWeb first reported, Twitter’s Erica Anderson, the company’s Manager of News and Journalism, said this weekend that Twitter is planning to […]
Is Google, which has largely enjoyed a reputation as a trustworthy, wacky and fun company now gaining a new reputation, as something to be feared? When comedian Steve Martin pokes at your privacy policy, when anti-Google graffiti starts turning up and Google “conspiracies” get mentioned on lovable Zooey Deschanel’s “New Girl” sitcom, maybe something’s up. To […]
A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too. Google’s been getting personal in your search for a while, but SPYW brings in a few new elements: personal results, straight from your Google+ network onto […]
I went on the attack against the incorrect use of data in my previous column. Early in my career, a mentor taught me that when you tell people about problems, you should also suggest a potential solution. Oherwise, you’re just a complainer. That’s great advice, so let’s talk about how we could potentially fix these […]
It’s not just Google closing products these days. Yahoo announced today that it’s shutting down a full 10 of its mobile apps across both the iOS and Android platforms. The list of Yahoo mobile apps being shut down is as follows:
According to the Wall Street Journal, next week Facebook will file its “S-1” and related documents in preparation for an IPO that could raise a whopping $10 billion and would potentially value the company at $100 billion. As the WSJ reports, the mega-offering would vault Facebook into the top-tier of US public companies: A $10 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: Most Popular Conversion Tests Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The […]
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons […]
Earlier this week, Facebook touted some data showing how the media has reaped benefits from the Subscribe button — but at least one journalist isn’t so sure that the numbers mean much. The Subscribe button launched in September and added Twitter-like functionality to Facebook; users could subscribe to anyone else’s public posts, whether they were […]
When the book “The World is Flat” first hit the bookstands back in 2005, many who read it came to have a better understanding of what it means to run a business in the global economy. Regardless of your view of the book, it did prompt us marketers to look more carefully and closely at the […]
Twitter announced enhanced profile pages for brands in early December, and the official roll out may occur next month. BusinessInsider reported from a source that the enhanced profiles will roll out after February 1st. There are a handful of companies who currently have enhanced profile pages including, Coca-Cola, Bing and Staples. The new pages will allow for custom header […]
With the debate continuing after Google announced a sweeping new approach to its privacy policy on Tuesday, the company has issued a fairly terse statement that also confirms reports that Congress has questions about Google’s changes. In a short blog post, Google Policy Manager Betsy Masiello says Google “look(s) forward” to answering questions from Congress. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New Google+ Badges Feature Unified +1′s, Darker Themes & Smaller Sizes Google+ badges are getting some new duds, enhanced +1 counts and a few more size options. When Google initially released […]
Google+ badges are getting some new duds, enhanced +1 counts and a few more size options. When Google initially released badges for users only two options existed: an icon version and standard badge version. A new darker version can be chosen for darker sites, and a smaller interactive button can be used in tight spaces. […]
Washington state and Facebook have double-teamed on separate lawsuits against Adscend Media, a company that allegedly runs “likejacking” campaigns to collect money and/or personal information from Facebook users. As GeekWire reports, the practice was allegedly adding up to $1.2 million per month to Adscend’s coffers. Likejacking, or “clickjacking” as the official release from Washington Attorney […]
Until now, Twitter’s not had the ability to censor certain tweets or accounts, to prevent them from being seen — if legally required — by users in particular countries. That’s now changed, though Twitter stresses that it hasn’t yet used this new ability and that should it have to, anything withheld will be disclosed. Twitter […]
Google has come under fire as of late with all new privacy policy changes, real name restrictions and forced Google+ account creation. But today Bradley Horowitz, VP of Product – Google+, released a public post on his Google+ profile letting the world know of of upcoming safety enhancements for teens. Horowitz stated: With Google+, we […]
In the last several weeks there have been several bullish reports on mobile, culminating in Apple’s blowout holiday quarter where the company sold 37 million iPhones and 15 million iPads. Smartphone adoption is on a tear and various financial analysts now expect Google to generate mobile ad revenues of between $4 and $6 billion this […]
The Social News battle between Reddit.com and Digg.com is nearly over – with a clear winner prevailing. A recent post from AdamSherk.com, studied traffic from 12 major magazines and web-only destinations from both Digg and Reddit. The results? Reddit referrals rose 360% from 2009 to 2011 while Digg traffic dropped to 4.6 million in 2011 […]
Here at Marketing Land we are a big fan of tracking links. We have a specific UTM codes we use across all of our marketing channels, and have had great results measuring and understanding where our traffic is coming from. (Caveat: Except for LinkedIn, they strip the UTM codes, more on that another day.) We just like […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Poll: 66% Say They’ll Cancel Google Accounts Over Privacy Changes Is Google facing an angry backlash of users canceling accounts in response to Google’s new terms of service & privacy policy? […]
Is Google facing an angry backlash of users canceling accounts in response to Google’s new terms of service & privacy policy? It will if respondents to a Washington Post poll are a reliable barometer. With more than 14,000 people responding, nearly two-thirds said they would cancel their Google account, with 15% saying no and just […]
This may come as a surprise to a lot of Chrome users: A new study about page speed and website performance says that Google’s Chrome web browser performed slower than both IE9 and Firefox in a recent analysis of retail website home pages. The findings come from Strangeloop Networks’ annual ecommerce page speed and website […]
At the two-minute warning of the NFC Championships last weekend, the country got a glimpse of Bing’s new ad campaign, Bing is for #Doing. Bing just hopes that Gen Y viewers were taking notice. The spots, which take a storytelling approach and feature adventure sports athletes Kevin Pearce, Bobby Brown, Kaityln Farrington and Gretchen Bleiler, […]
Apple surprised even the most optimistic financial analysts when it released quarterly earnings yesterday afternoon. As you’ve already read, the company had a gargantuan quarter, with revenues of $46.33 billion and quarterly profit of $13.06 billion. (TechCrunch’s MG Siegler does a nice job of putting those numbers in some context.) As was pointed out on […]
This morning Google is releasing research, conducted by Ipsos in September-October of 2011, that shows mobile device adoption and usage trends in five countries. According to the survey findings, 38 percent of US mobile subscribers own smartphones. However these numbers do not reflect Q4 holiday sales. Indeed, Nielsen has said that 46 percent of US […]
When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed. When Google decided to make this social network a bigger part of search results, marketers had little choice but to sit up and take action. Over the last week or so, we at Motivity have spent a fair amount of time […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Q4 Blah: Display & Search Down Slightly Yahoo today reported Q4 and full year results. Unlike Apple, the company didn’t have a blowout holiday quarter. Revenue was down YoY by […]
Yahoo today reported Q4 and full year results. Unlike Apple, the company didn’t have a blowout holiday quarter. Quarterly revenue was down YoY by 3 percent. However income was up 10 percent. Yahoo grew uniques by 12 percent over 2010 but its search audience was down by 4 percent. Revenue was up in EMEA and […]
It sounds like the Miranda warning so familiar to those who watch US cop shows: “Anything you can and do will be held against you in a court of law.” On March 1, Google has a new privacy policy and terms of service that goes into effect. Anything you do on Google, under these new […]
When Wikipedia, the fifth most-visited site on the web (source), went offline for 24 hours last week as part of the mass SOPA/PIPA legislation protests, millions of Wikipedia users were left in a state of virtual limbo. What to do? Where to go? Who ended up getting all the traffic while Wikipedia was down for […]