After a year of remarkable special Google logos, the company is ending 2011 and welcoming 2012 with a simple logo for New Year’s Eve. Here’s a look at it, as well as a look back as some notable Google “doodles” this year, including the popular Les Paul guitar interactive logo and the singing/dancing Freddie Mercury […]
For years, affiliate marketing has provided a steady stream of traffic and sales to online merchants while publishers reaped healthy yet steady commissions. As a staple in the online marketing toolkit, the affiliate channel continues to play a critical role in driving brand awareness and online revenue. And that role is about to expand significantly […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Dueling Mobile User Numbers: Android vs. Apple vs. Facebook In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst […]
In the battle of mobile users, Facebook trumps both Apple and Android — although those aren’t “apples to apples” comparisons. One analyst is now estimating that Facebook has 300 million active users of its mobile apps (vs. 800+ million total users) on a global basis. However that’s a smaller mobile number than Facebook itself reports […]
ForeSee Results, which surveys consumers about their online experiences and customer satisfaction, released another “E-Retail Satisfaction Index” following the xmas holiday online shopping frenzy. (As an aside, comScore reported this week that holiday ecommerce was up 15 percent vs. last year to $35.3 billion.) ForeSee Results uses the methodology of the American Customer Satisfaction Index […]
In case you hadn’t noticed, 2011 was the long-awaited “year of mobile.” It was the year that consumers made the mobile internet mainstream and marketers finally made mobile a priority (at least in terms of their rhetoric). In 2012 most of the trends and developments that we saw this year will only accelerate. Those who […]
Earlier this week, TechCrunch writer MG Siegler’s Google+ profile pic vanished without explanation. The profile picture featured MG looking away from the camera with middle finger extended (seen here). After thinking it may have been a bug, the photo was uploaded again, and once again removed – this time with the following message from a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Email Marketing In 2012: How To Stay Ahead Of The Pack Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers […]
Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in the current email marketing environment? Social is now an undeniable part of the interactive marketing mix — how does it best work with email? To answer these questions and more, and help […]
A flurry of activity has circled Google+ as of late, and the effects are beginning to show. TV commercials, enhancements and cr oss promotion on Google products have helped Google+ flourish in the month of December. Paul Allen, the self proclaimed “Google+ unofficial statistician,” has pinned the Google+ user base at 62 million as of December 27th. This […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: All Visitors Aren’t Alike, So Why Target Them That Way? Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some […]
Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some are on tablets. Some might be near your bricks-and-mortar stores. So why not target them in more appropriate ways? The infographic below from from the folks at Monetate gives an example of how a fictional web […]
Over the holiday break, Google did some serious traditional TV advertising to help promote Google+. CNet said this showed how desperate Google is to get people onto their social network – that they would go this far to promote the social networking site. As Steven Levy writes, despite Google using traditional advertising means, they still […]
Its been a busy year for StumbleUpon. 2011 brought about a new logo, site and channels to StumbleUpon. It also brought a great deal of stumbles and user searches which they shared with us in their “2011 in Stumbles” post. The graphic below shows some monumental current events that have impacted the way users Stumbled in 2011 (including […]
There may be no area in interactive marketing that’s moving as quickly as Social Media Marketing. Facebook seems to launch new functionality and interfaces every couple of weeks, and niche social networks like Pinterest seemingly spring to prominence out of nowhere. To get a sense of where we are and where social media is heading […]
As we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the display marketplace. In fact, I’ll go as far as to say that much of the industry has focused on unsustainable business models, some risking their brands for short-term payoffs. On […]
Here’s irony. Apple has been airing a nice TV ad showing Santa being helped on his Christmas Eve journey with the use of Siri. But while Siri can locate where Santa Claus needs to go, it can’t help you find Santa. I noticed this when doing my annual round-up of Santa tracking tools. For fun, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Boston Celtics: The First Pro Team To Advertise Twitter On Their Home Court? Did the Boston Celtics just become the first pro sports team to advertise Twitter on their home court/playing […]
Did the Boston Celtics just become the first pro sports team to advertise Twitter on their home court/playing surface? That seems to be the case, thanks to the addition of the @celtics Twitter handle that showed up on the parquet floor during Wednesday night’s pre-season basketball game against the Toronto Raptors. Peter Stringer, the Celtics’ […]
Google sites are the most visited among U.S. internet users, but Microsoft has passed Yahoo as the second-most popular web property according to the latest comScore Media Matrix report. It covers web activity during November 2011. As you’d expect, shopping sites were prominent in the top gainers for the month, with web traffic to toy […]
Moms are from Android, dads are from iPhone? We don’t know about the dads part, but a survey from family tracking service Life360 found moms like Android over iPhone 3-to-1. Just over half of moms use their smartphones when waking up; three-quarters use it as the last thing before bed. These stats and more are from […]
Affiliates are using Twitter to promote offers from merchants. Yes I am stating the obvious. What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content. Frequency Of Affiliate Tweets Affiliates tweet a lot. Affiliates tweet an average of 120,000 times […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Triples Its Spending To Keep Default Search Spot In Firefox How important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google […]
How important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal than it did in 2010. AllThingsD is reporting that Google’s new deal with Mozilla is costing a cool $300 million per year. That’s about triple what […]
One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US […]
While it’s clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011. Some social sites fizzled out in 2011, but Google+, Tumblr and others saw great growth this year. One of the most surprising successes has been Pinterest, the online pinboard that makes social sharing simple. A […]
A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends. Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world’s online population, social […]
Without a doubt, developing or improving mobile marketing strategies in 2012 is likely occupying a lot of real estate on the product roadmaps of many brand managers. For those marketers whose top priority in 2012 is creating and maintaining mobile apps to support their marketing activities, figuring out the functional requirements and features to make […]
The biggest brands in the world are adopting Google+ at a quick rate, to the point that Google+ pages are beginning to close the gap with Facebook pages. But with Facebook pages having been around much longer, brands still have exponentially more fans there than they have followers on Google+. According to BrightEdge’s December SocialShare […]
Apple, Google and Facebook are preferred targets of domain typosquatters more so than competitors like Twitter and Microsoft. That’s according to a new study from internet security company Sophos, which also found that there’s not as much danger in typosquatted domains as you might think — just a lot of URLs using Google to make […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Expands Facebook Integration To 26 More Sites Based on the success of its initial integration with Facebook’s Open Graph, Yahoo is going all-in by expanding the integration to 26 more […]
Based on the success of its initial integration with Facebook’s Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo’s announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV […]
In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just because something is tried-and-true doesn’t mean there’s not change afoot. Yes, some things stay the same. A Pew Internet survey earlier this year found email continues to be one of the most popular […]
Facebook ads are expanding again. Early next year, Facebook will begin testing sponsored stories directly within users’ streams. These ads will operate much like the traditional Facebook Sponsored Stories, connected users much like, comment or take action on a post for it to display as an ad. This is the very ad type that brought about the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Simplifies Follower Counts, But Confusion Remains Did you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for […]
Did you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It’s nice, but it still doesn’t rectify problems with how Google+ badges are displayed and used. Counting +1’s My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, […]
Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That’s how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it’s nothing compared to our $15 trillion […]
Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used […]
A new global survey from Pew Internet shows social and mobile information from around the globe. While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan). The study also shows that GDP correlates with both social and mobile usage. Here’s a […]
A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each individual has […]