Does ChatGPT pose an existential threat to marketers?
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
Chris Schermer is president of SCHERMER, a Minneapolis-based B2B marketing agency that builds buyer-driven brands and experiences for 3M, Best Buy, Red Wing Shoe Co., Quantinuum, Logitech, Mayo Clinic, Resideo and more. SCHERMER is the only agency in the world with a dedicated practice and decade of experience helping B2C companies launch and lead B2B brands and businesses; SCHERMER 4Business. SCHERMER is recognized nationally as a top B2B agency by: Association of National Advertisers – 4x Finalist, Small B2B Agency of the Year; B2B Marketing – Top 35 US B2B Agency; Chief Marketer 200 – Top 25 B2B Brand Engagement Agency. Chris is a recognized national marketing leader. From 2020-2022, he was elected Chairman of MAGNET, the Marketing and Advertising Global Network, a collection of 50 independent agencies employing nearly 3,000 marcom professionals. Prior to that, he served on the board of ANA’s Business Marketing Association 2011-2018, and was twice named Who’s Who in B2B by B2B Magazine.