How to embed images in your marketing emails
Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups.
Jennifer Videtta Cannon is a markerting specialist at ShotFlow. She previously was a Senior Editor at MarTech. Jennifer has more than a decade of organizational digital marketing experience. She has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Zoom issues apology, outlines plan to address security failures amid explosive growth and usage
Zoom apologizes for security failures, says it has 200M+ DAUs vs. 10M in Dec., and plans to freeze development of new features to focus on security and privacy
Emailing in the era of COVID-19: Dos and don’ts
It's important to remember that we will get through this; brands do not need to stop all of their marketing efforts — but don't throw email best practices out the window by "panic-sending".
Coronavirus crisis gives marketers time to focus on martech adoption
Call your vendors and ask for best practices. Focus on your collaboration with IT, experts say.
MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution
A quick round up of the latest marketing technology news and announcements.
Virtual event platforms scramble to meet demand as coronavirus knocks out conferences: What to do
Many marketing events are opting to go all-in on digital rather than cancelling due to COVID-19. What if you need an online event platform fast?
Remote work and fallback plans: Why flexibility is key to working from home
Many companies are sending employees home to work remotely, highlighting the need for contingency plans for communications and business continuity.
MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: ASG MarTech launches tools for agencies and marketers
A quick round up of the latest marketing technology news and announcements.
MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail
A quick round up of the latest marketing technology news and announcements.
Everything marketers need to know about BIMI: The latest email standard
The latest update to email authentication being called “DMARC 2.0”. Here’s what you need to know to get your email program in shape for BIMI.
Email martech consolidation shows just how important deliverability is
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.
Valimail to offer free DMARC monitoring solution to domain owners
DMARC is a required industry-standard for brands that want to implement the new BIMI standard.
Salesforce to buy Vlocity for $1.3 billion
Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest acquisition.
Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
Health network shows that yes, personalization is a thing — and it works
Personalization: Everybody’s talking about it. But is anyone doing it?
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer journeys
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to buy.
People skills vs. martech skills: You don’t have to choose
As marketing technology continues to evolve, how should marketers approach their careers?
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The ecommerce provider reported annual revenues of $1.57 billion and continues to invest in new technology.
Marketing execs expect data privacy investments to rise in 2020
Marketers see business benefits in making personal data protection a top priority.
The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia
The marketing technology week in review: A round up of news and announcements you may have missed.
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user experience.
With AI poised for growth, marketers need more clarity from vendors
Understanding the differences between the facets artificial intelligence will help you make better-informed martech investments.
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort zones.
The MarTech Minute: ZoomInfo’s new B2B apps, funding news from AI startups and marketers on the move
The marketing technology week in review: A round up of news and announcements you may have missed.
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know it.
3 questions to ask before committing to martech certifications and enablement programs
With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the best fit.
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across organizations.
Oracle Retail launches customer acquisition tool for commerce marketers
Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing customers.
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise systems.
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in 2019.
Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback.
Salsify teams up with Snap36 to support 360-degree product images on Walmart.com
The partnership allows brands to create image-rich product pages that engage consumers and drive conversions.
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20 industries.
3 tips to elevate your brand’s email program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts..
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists.
The MarTech Minute: Google’s Verified SMS for Messages, HubSpot adds first chief customer officer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email.