Walmart Connect goes international and adds self-service
A new feature makes it easier for newer and smaller brands to move higher in search results.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
Facebook said to be planning Basic Ads product
It won't help brands looking for granular targeting and lead generation.