Social media marketing
MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Facebook’s failure highlights why email reigns
How email marketers seized the chance to capitalize on the Facebook/Instagram outage.
What marketers can do next time a major social network goes down
Today's Facebook and Instagram outage is on track to be the longest ever. But there's a lot that can be done to make sure you're prepared for the next blackout.
How to become a B2B influencer on LinkedIn
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
Google updates policies on targeting minors: Wednesday’s Daily Brief
Plus the future of marketing automation and why Shopify isn't a snowboard company.
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Facebook bans academics looking at misinformation: Monday’s Daily Brief
Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey.
Volkswagen takes their EV to Pinterest for virtual test drives
The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Behind Biden’s social media, and a word on data: Tuesday’s daily brief
Plus, who is winning the streaming wars?
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media race.
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.
5 things every social media manager should be doing in 2020
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year.
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful content.
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.
Is your social media policy agile?
It's time we revisit our policies and take into account the risk of not being there for our customers on social media.
16 social media updates for marketers in 2019… so far
There’s been a lot of changes in social media this year and more are rolling out all the time. Here are some highlights to note.
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual report.
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, […]
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights.
Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why every multi-store brand needs a ‘localized social marketing’ strategy
70% of social brand engagement on Facebook is happening on local Pages.
Marketers say Time Well Spent movement isn’t influencing social media plans
Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here's what we learned.
Take our poll: Is the Time Well Spent movement influencing social media marketing plans?
Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies.
Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion.
Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories.
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
Good riddance to social media mass production
Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive.
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time.
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.
Marketing Day: Google warns of app risk, social media report, TrustArc survey & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.