The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift.
With more than 20 years of combined experience in product management, marketing, text analytics and machine learning, Seth is currently the CMO of Lexalytics, a leader in machine learning and artificial intelligence. Prior to this role, Seth served as vice president of product management and vice president of marketing. Seth has held executive positions at both hardware and software companies, and was co-founder of Netiverse (acquired by Cisco Systems). During his tenure at Cisco, Seth built Cisco's first internal text analytics solution for reputation management. Seth has a degree in Chemistry from Carnegie Mellon University.
Privacy, a year later: How the GDPR has affected AI-powered marketing
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.