AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really work.
Dr. Szabo runs Curious, Critical Mass' in-house research studio. He combines his research expertise with over 20 years in digital communications at the agency and client level. His doctoral research looked at new ways to apply design thinking approaches to extremely complex challenges, which comes in handy pretty much every day at Critical Mass. Mark has a very wide range of vertical experience, including the financial, insurance, legal, higher-education, fundraising, automotive, luxury and CPG sectors.