Supercharge your martech stack to achieve personalization at scale
The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your channels.
Tasso Argyros is the founder and CEO of ActionIQ, the leading enterprise customer data platform, solving the biggest problem marketers face: the flow and scale of data, analytics, and campaigns. Tasso is also Venture Partner at FirstMark, an early stage venture capital firm based in New York City. He is a serial entrepreneur who previously founded Aster Data, a pioneer in Big Data, which was ultimately acquired by Teradata for over $300M.
Will marketing clouds really solve your customer data challenges?
Before handing over your data woes, you still have to unify data and integrate the MC to your larger martech stack.
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning.