Trust & transparency: Why we need it more than ever in 2017
Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
Carl Erik Kjærsgaard is CEO and Co-Founder at Blackwood Seven, a media agency and analytics platform which strives to increase the effect of company’s media spend using predictive analytics built on machine learning and artificial intelligence.
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.