What is customer experience and why does it matter?
Learn what customer experience is, why it's important, and how you can improve it for your customers.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.
Learn what customer experience is, why it's important, and how you can improve it for your customers.
Corey Patterson | Oct 12, 2022 at 4:02 pm ETA marketers' guide to personalization and how these tactics can transform campaigns.
Corey Patterson | Sep 15, 2022 at 11:17 am ETWithout clean, actionable data, brands will have a difficult time succeeding in digital marketing.
Corey Patterson | Jun 21, 2022 at 2:25 pm ETABM has the potential to improve both marketing and sales operations.
Corey Patterson | Jun 3, 2022 at 2:47 pm ETIn a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
Corey Patterson | May 23, 2022 at 1:37 pm ETFirst-party data is more important than ever in a digital-first world.
Corey Patterson | May 9, 2022 at 1:29 pm ETWithout a full view of customer data, marketers will have a hard time improving brand experiences.
Corey Patterson | May 5, 2022 at 3:08 pm ETThe best ABM strategies go beyond targeting the most obvious accounts.
Corey Patterson | May 4, 2022 at 12:29 pm ETYour brand's marketing ops department isn't complete without WebOps.
Corey Patterson | May 2, 2022 at 12:56 pm ETHigh-quality, personalized brand experiences are what customers expect in today's digital landscape.
Corey Patterson | Apr 29, 2022 at 11:48 am ETWhen impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Corey Patterson | Apr 28, 2022 at 10:36 am ETWith so many customer touchpoints, email marketers need automated solutions to meet their needs.
Corey Patterson | Apr 26, 2022 at 1:45 pm ETCTV offers plenty of new ways to drive leads.
Corey Patterson | Apr 25, 2022 at 1:23 pm ETDespite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
Corey Patterson | Apr 21, 2022 at 12:56 pm ETAligning ops teams is critical to implementing a buyer-first strategy.
Corey Patterson | Apr 20, 2022 at 11:45 am ETYour brand's demand generation success relies on the strength of your site's technical foundation.
Corey Patterson | Apr 19, 2022 at 10:27 am ETBuilding customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Corey Patterson | Apr 18, 2022 at 11:49 am ETMost brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Corey Patterson | Apr 14, 2022 at 9:49 am ETWe've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Corey Patterson | Mar 18, 2022 at 1:48 pm ETA/B testing is still valuable, but marketers should take advantage of its next evolution.
Corey Patterson | Mar 9, 2022 at 11:13 am ETAccount-based marketing must adopt buying group strategies to secure B2B buy-in.
Corey Patterson | Feb 25, 2022 at 2:06 pm ETSuccessful identity management relies on engaging customer experiences.
Corey Patterson | Feb 16, 2022 at 10:28 am ETWith accelerating digital transformations, marketers need solutions to improve customer experiences.
Corey Patterson | Feb 10, 2022 at 2:27 pm ETAuseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.
Corey Patterson | Feb 4, 2022 at 2:49 pm ETThe social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
Corey Patterson | Feb 2, 2022 at 2:55 pm ETBrands can benefit from influencers on social platforms; they can help personalize their public faces.
Corey Patterson | Jan 31, 2022 at 2:32 pm ETGone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Corey Patterson | Jan 28, 2022 at 3:28 pm ETHow marketers can adapt their data strategies to third-party cookie deprecation.
Corey Patterson | Jan 26, 2022 at 11:23 am ETMarketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.
Corey Patterson | Jan 25, 2022 at 9:44 am ETCustomer relationship management (CRM)
A marketers' guide to CRM and its relationship-building capabilities.
Corey Patterson | Jan 25, 2022 at 8:51 am ETUnderstanding customer behavior is vital to enhancing experiences.
Corey Patterson | Jan 21, 2022 at 3:38 pm ETSuccessful customer journeys require both personalization and practical strategies.
Corey Patterson | Jan 20, 2022 at 1:57 pm ETHow marketers can improve their decision-making processes using automation.
Corey Patterson | Jan 18, 2022 at 2:54 pm ETHow marketers can build a better customer experience strategy using a CDP.
Corey Patterson | Jan 14, 2022 at 2:54 pm ETA transformed digital landscape means marketers must think search-first.
Corey Patterson | Jan 13, 2022 at 1:48 pm ETCustomer relationships are strengthened through personalized communication.
Corey Patterson | Jan 12, 2022 at 3:27 pm ETApplying intent data to buying cycles can help foster customer engagement.
Corey Patterson | Jan 11, 2022 at 3:44 pm ETDisconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
Corey Patterson | Jan 10, 2022 at 3:14 pm ETDisplay ads can help brands improve their sales pipeline with creative, persona-based strategies.
Corey Patterson | Jan 7, 2022 at 2:36 pm ETKnowing the value of first-party data collection and activation is the first step toward successful campaigns.
Corey Patterson | Jan 5, 2022 at 10:22 am ET