MarTech » Performance marketing » Webinar: An easy-to-use, actionable ABM framework (finally!)

Webinar: An easy-to-use, actionable ABM framework (finally!)

Proven examples to help you execute your account-based programs.

Cynthia Ramsaran on June 1, 2022 at 5:01 pm | Reading time: 1 minute

ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability.

But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability.

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About the author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.