How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of Pipedrive.
Rodric J. Bradford was an Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing contract
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home demand.
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM.
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform.
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities.
Hacking the virtual event stack
Examine your current and future audience needs when choosing your virtual event stack
Finding value through negotiation with martech vendors
Experienced leadership with hands on marketing operations experience matters.
In-video engagement as an alternative to ads
How to activate engagement within the video-viewing experience.
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns.
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success.
How the USO became a veteran at hosting virtual events
Microsoft Teams, Verizon and Facebook all played key roles.
How a CDP helps with D2C
Implement a CDP and use insight from customer experience to maneuver to more direct tactics.
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise.
How to start strong in a new marketing position
Advice on how to start a new marketing job on the right foot.
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success.
A guide to marketing ops organization structures
Evaluate your current structure to ensure efficiency.
How Cuisinart cooked up a new ecommerce website
How Cuisinart rapdily re-purposed their ecommerce site.
How marketers can stay centered around consumers
There are plenty of opportunities today to establish long-term consumer relationships.
How Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world.
New approaches to affiliate marketing
Real-time data and personalization increase conversions.
Reasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers.
Agile brings project management concepts to marketing
Agile is gradually permeating the marketing space.
How marketers can be more efficient with their data and operations
Questions to ask about your data stack.
Must-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
How to approach video strategy like a marketing technologist
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success.
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast strategy.
How martech was used in the reorganization of Thomson Reuters
Reorganization of martech stack saves 600 FTE hours per month.
Why journey mapping is important for companies with multiple brands
Mapping is important to see how customer jumped from one brand to another
The growing importance of content analytics
Analysis and measurement is foundational for content efficiency.
Building more resources for Blacks in technology
Resources for Blacks in technology continue to grow.
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z.
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
Why DX is about much more than football for the Minnesota Vikings
The football organization said its enhanced DX embraces social change as much as football.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy.
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic.
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing team.