How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Customer journey orchestration
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it's important to first decide "who" your brand is.
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
5 ways to improve on-site search
For starters, your whole marketing team should be on the same page when it comes to site search.
3 steps to win over B2B buyers
Business buyers have high demands, and sellers need to meet their expectations.
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.