Marketing operations (MOps)
MarTech is your source for marketing operations (MOps) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Mailchimp brings AI to the SMB market
New platform enhancements include next best actions and personalized product recommendations.
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
Why DX is about much more than football for the Minnesota Vikings
The football organization said its enhanced DX embraces social change as much as football.
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.
Women in tech report continuing discrimination and harassment
Women of color face more harassment.
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list.
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing team.
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing platform.
Virtual Events Part 3: Choosing the right martech
All-in-one platform or build-your-own stack? You have to choose. Here's how to get started.
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are driving.
Should marketers worry about a single source of truth?
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines?
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly valuable
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics up.
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech innovation.
Watch the replay: MarTech Live kicks off first season with focus on how marketing technologists work
On Wednesday, August 26 we kicked off the season with perhaps the most influential marketing technologist in the space, Scott Brinker. Sign up to attend.
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey found.
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive capabilities.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
Adobe hints at coming changes to Marketo Engage as survey highlights human connections
Human connections at scale is the holy grail driving Marketo's product roadmap.
How the banking and financial services industries have turned digital
New kinds of services and platforms are helping banks with digital transformation.
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to help?
Release Notes: Intercom brings new features to the customer conversation
Building engagement through conversational tools.
How the auto sales industry is transforming into digital dealerships
Bringing the car-buying experience into the 21st century.
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
It’s time to think differently: Oracle CX Cloud
An update on Oracle's offering for marketers on the occasion of Cloud CX virtual summit.
Back to school with Adobe
Adobe is putting its digital muscle behind distance learning for teachers and students.
This week in martech
News from Cardlytics, Microsoft, Adobe and NewsCred.
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive.
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR.
Tips on building your virtual event
Platform, performance and testing are vital in the virtual world.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
Release Notes: Mailchimp launches Customer Journeys
Helping small businesses to automate eCommerce journeys.
Michael Phelps and Kane Brown are leading this month’s virtual event revolution
How PR Week and Pandora are embracing the virtual.
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM platform.