Marketing operations (MOps)
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McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience
McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain.
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats.
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
Does the 9th Circuit’s new decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may realize.
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Cleaning up digital ad pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
7 rules of deliverability to set you up for the holiday season
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick fixes.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
State AGs prepare to announce antitrust investigation against Google, potentially others
The new investigation adds more pressure and potential expense for tech companies but it's not a game changer.
Complaint alleges that Google is circumventing GDPR with RTB personal data sharing
Brave's Dr. Johnny Ryan argues Google is enabling non-consensual data transfers with "hidden push pages."
Here’s how to build on your email success
How you manage your wins is just as important as managing failure if you want your email program to keep growing.
HubSpot partners with Supermetrics, adding multi-portal analytics and reporting
The new partnership will help marketers access, analyze and report data across HubSpot portals.
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.
Why marketers should embrace data privacy, rather than view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value.
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document states.
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
Global survey software solution SurveyMonkey has announced that its SurveyMonkey Audience arm will be extending its offerings with a new, premium service bundle called SurveyMonkey Audience Premium.
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in April.
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted.
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn't dead, just unsolicited calling.
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing outcomes.
Piling on: State AGs intend to launch their own antitrust investigation against tech biggies
But the Microsoft example shows us that no particular outcome is certain.
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs.
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had raised.
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Shopify introduces native chat tool for ecommerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost.
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales Navigator.
Customer Data Platform industry sees continued expansion, record funding
As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the industry.
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement API.
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count.