Marketing operations (MOps)
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements -- or if you don’t know where to begin -- here are a few suggestions.
Google’s steps toward GDPR surrounded by questions
The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.
After a week of crisis and mea culpas from Facebook, assessing the threats and exposure
There are five threats, some more real than others.
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
Building an AI mindset: Time to identify and develop skill sets now
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.
How the C-suite benefits from a strategic marketing operations function
Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.
Report: EU to introduce amendments extending consumer protections to free services such as Gmail and Facebook
Services that use consumer data as payment would be subject to penalties in line with GDPR.
Facebook quietly removes ad filter to target users based on their relationship preferences
A Facebook executive says the decision to remove the "interested in" filter from its ad platform was based on feedback from outside experts.
Say hello to the newest intelligent agent, IBM’s Watson Assistant
This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users happy.
Anti-sex trafficking law opposed by many internet companies likely to pass this week
The controversy surrounds the repeal of legal immunity for online publishers.
Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
Says apps will be audited, sets new restrictions on apps' data access.
Twitter chief information security officer reportedly exiting
Yet another tech company's top-level security officer is hitting the road.
Facebook CEO Mark Zuckerberg expected to address Cambridge Analytica data use within next 24 hours
The silence from Facebook leadership has been deafening in the days following the company's suspension of Cambridge Analytica.
Why marketers finally stopped talking about ABM (and started practicing it)
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.
What is privacy by design? A deeper dive into this GDPR requirement
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
Aprimo adds collaborative idea creation to its suite of marketing planning tools
The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implemenation tools.
Barometric unveils its attribution service for snail mail
The measurement service matches street addresses to devices and monitors those devices’ online activity after the mailing.
Facebook chief security officer reportedly resigns amid data controversy
Alex Stamos said to be leaving in August following suspension of Cambridge Analytica and internal disagreements over Russian interference.
DigitalBits launches open-source blockchain-based marketplace for loyalty points
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or traded.
New report: Correlation between high-performing retailers & higher investment in consumer data
Salesforce and Deloitte's report says retailers without strong data management strategies will be left behind.
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews.
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
Facebook suspends firm that exploited its data to support Trump election effort
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a "culture war in the US."
New report: Ad fraud down due to advertisers’ demands for transparency
Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion rates.
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
The CEO of Digital Content Next blasts the IAB proposal as a burden on publishers that retains the status quo.
Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data
Employing the platform’s AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model.
6 reasons SMBs should adopt marketing automation early
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
PageFair on IAB consent framework: ‘Violates GDPR’
The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
SRAX readies its BIG platform so users can make money from their data
The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.
OneTrust adds GDPR consent tool to its suite of compliance products
The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.
Report: France suing Google, Apple over mobile developer contract terms
Seeking to curb 'abusive trade practices,' the country will seek heavy fines.
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel.
CMOs: Look to musicians for advice on a martech stack that performs
Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users.
Mastering nurturing in an always-on world
Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.
Ad fraud allegations continue to besiege Newsweek Media Group
DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains.
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have missed
What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.
IAB Europe unveils its GDPR Transparency & Consent Framework
Advertisers, say hello to the Daisybit.