White papers

As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more »

Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more »

The AI revolution is taking the tech world by storm with the rise of generative AI technology. The benefits of implementing AI technology are vast, ranging from increased efficiency and lower costs to exciting new tools that can revolutionize customer … Read more »

With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video.  And make no mistake about it, this is not a future … Read more »

In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more »

Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more »

Brand awareness is the measure of how memorable and recognizable your brand is to its target audience. Effective brand awareness turns a single Google search into a customer acquisition opportunity. You can maximize brand awareness by leveraging the accessible data … Read more »

SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals. As we … Read more »

In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more »

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 … Read more »

SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well. Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be … Read more »

Need advice on how to grow your agency from someone who’s “been there, done that?” You’ve come to the right place. No matter where you are on your growth journey, Teamwork Co-Founder, CEO, and former agency owner Peter Coppinger has … Read more »