Marketing Day: Attribution modeling, getting in the ABM game, Google Partners Program

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• What is attribution modeling?
  Jan 11, 2019 by Robin Kurzer
  Everything you need to know about attribution, including its benefits and limitations.
• Here’s why you should get into the ABM game
  Jan 11, 2019 by John Steinert
  Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it.
• Opinion: Google Partners Program incentives should include actual client goals
  Jan 11, 2019 by Kirk Williams
  Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals?

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
  Jan 10, 2019 by Robin Kurzer
  How viewability expectations are evolving and what that means for marketers.
• The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more
  Jan 11, 2019 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.

Online Marketing News From Around The Web:

• An Incomplete History of SurveyMonkey, Scatterplot
• Closing The Gap Between Marketers And Technology, AdExchanger
• OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and Transparency, PR Newswire
• Powerful Social Media Statistics in 2019 (That You Should Care About), Ignite Visibility
• Sneak Peek: Q4 2018 Holiday Season Recap – Search, Social, & Ecommerce Advertising Performance, Kenshoo
• Your Old Tweets Give Away More Location Data Than You Think, WIRED