Good morning: The more diverse your team, the more successful it is

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Good morning, Marketer, hope your martech is stacked in your favor. 

As marketers our job is to bring people to the table. We do this by using information to create a product or service that appeals to them. If we wind up with a crowded table, we’re good, right? Maybe, maybe not.

Are we getting as many people as we can? Who didn’t we appeal to? That’s why diversity and inclusion is so important. We won’t know about diverse viewpoints unless we make sure our teams represent a wide range of experiences. It’s the right thing to do, and we’re leaving money on the table if we don’t make diversity a priority.  

Constantine von Hoffman,
Managing Editor

Quote of the day. “If you seek to enter diverse markets, your organization must become the market you seek. The more distance there is culturally between your team and the market, the less ability you will have to execute.” Del Johnson, principal at venture capital firm Backstage Capital.