Good morning: Demand for transformation

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Good morning, Marketers, and day two of The MarTech Conference begins (free registration here).

There is already a lot to digest from yesterday. One guiding principle that MarTech’s Editorial Director Kim Davis highlighted in his keynote was the sheer amount of change that consumers have seen over the last two years.

We understand that this vast change applies to the B2B buyer’s journey, as well. An important theme I’m picking up on is the sense that, as far as transformation is concerned, we’re all kind of in the same boat together. After all, key account contacts in their professional roles are digital consumers at home. And many of them are working from home.

Or, I should clarify: many of the needs and demands for transformation apply across the board. But, of course, it’s up to individual organizations to step up and meet these demands to transform.

Chris Wood,

Editor

Quote of the day: “Underrated marketing skill: data storytelling.” Krystal Wu, senior community manager for Shopify