MarTech » Data » Webinar: How to choose whether to build or buy with this CDP checklist

Webinar: How to choose whether to build or buy with this CDP checklist

Learn first-party data management strategies that keep your customers' data safe and your business booming.

Cynthia Ramsaran on September 6, 2022 at 4:39 pm | Reading time: 1 minute

What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business.

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About the author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.