How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Blueshift's SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.