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Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
IAB: 2022's 10.8% increase in digital advertising revenues was a drop from the previous year's unprecedented 35% growth.
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.