What are the top skills you need for digital marketing?
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.
Michael Brito has been building brands online since Al Gore invented the Internet. He’s currently the Head of Global Analytics for Zeno Group. He’s active on LinkedIn and Twitter and frequently shares his insights on his digital marketing blog.
5 reasons why marketers should consider TikTok for B2B
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
Top 3 priorities for your 2023 B2B marketing strategy
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Activating B2B influencers across earned, owned, shared & paid media
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.
How researching B2B influencers can deliver actionable intelligence
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.
2018: The year of influencer marketing for B2B brands
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets.