CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform.
Michael Katz is a co-founder and CEO of mParticle. He drives the company's vision and strategy as it provides industry-leading customer data solutions to multi-channel marketers. Michael was formerly founder and CEO of Interclick, which was a publicly traded company on the NASDAQ prior to its acquisition by Yahoo in 2011. While at Yahoo, he served as Vice President of Optimization & Analytics. He sits on the board of directors of BrightlineTV. He has also served as a mentor to startups for Techstars since 2015. Michael is a passionate advocate for animal rights, serving as a volunteer for the Southampton Animal Shelter and on the board of Humane Generation. He is a graduate of Syracuse University and lives with his wife and son in New York City.