Digital Asset Management and the knowledge gap: Discovery
Subject matter experts across the organization are crucial in the discovery phase of a DAM strategy.
Founder of IQ Equity, The Codified Consultant & The DAM Playbook. Mark is on a mission to help companies understand the complexity of DAM and the future of content on any channel or campaign, using the power of metadata as a trust metric for relevance and personalisation. "DAM is a stressful business done wrong. I have made so many mistakes over my twenty-plus years in the pursuit of DAM excellence, I have lost my hair in the process. Don't lose yours. Let us work together simplifying complexity." Talks about #metadata, #taxonomy, #damstrategy, #contentlifecycle, #digitalassetmanagement #Semantics #Blockchain #NFT's #Web3.0 and #DAM4.0
The digital asset management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.