Good morning: Interesting times require agile marketers

Good morning, Marketers, may you live in boring times.

Despite what you’ve been told, “May you live in interesting times” is not an ancient Chinese curse. However, its popularity is because of something we have all discovered recently: Enormous societal changes are not easy to get through. For one thing, what do you hold on to when everything is in flux? 

In marketing the answer is: Your strategic goals. Hold on to them and be prepared to change your tactics to achieve them. That was just a small part of what I learned from yesterday’s keynote session at The MarTech Conference. It was a fast and fascinating discussion. You can watch it and much more by going here. 

Constantine von Hoffman,
Managing Editor

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