Use this assessment to gauge team alignment with agile marketing values

We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile marketers work.

But it is good to take stock of your entire team from time to time to find out how they feel your company is currently doing in relation to these values and principles. Use the assessment below.

Dig deeper: Introducing MarTech’s agile marketing for teams e-book.

Directions

Scoring:

• Green: We’re nailing it
• Yellow: We have some work to do
• Red: We suck

If the value or principle received mostly greens, you’re doing well as a team and don’t need to discuss any further. If you have a question that received a lot of yellows and reds, pull those ones aside and discuss improvement actions as a team.

For co-located, in-person teams: 

• Print this survey out and have each team member anonymously answer. Tally up all responses and hold a meeting with the team to discuss results and improvements.

For remote teams:

• Option 1: Import this into a tool like SurveyMonkey.com and e-mail it to team members. 
• Option 2: Hold a video call. Before the call, have all team members create index cards colored with red, yellow or green markers. Read off each question and tally up the number or reds, yellows and greens.

Catch up on the Agile Marketing Navigator series!

• Aligning on a Guidepoint
• How to hold a successful Brainstorm session
• How to determine the minimally viable launch
• Creating a blueprint
• Building a Marketing Backlog
• The Daily Huddle
• Cycle Planning
• The Team Showcase
• Team Improvement
• Customer Stories
• Story Points
• Work in Progress Limits
• Cycle Time
• Waste Removal
• Partnering
• Teams
• Marketing Owner
• Agile Champion
• Supporting cast
• Practice Lead
• Stakeholder

Values

1. Focusing on customer value and business outcomes over activity and outputs

• Green
• Yellow
• Red

2. Delivering value early and often over waiting for perfection

• Green
• Yellow
• Red

3. Learning through experiments and data over opinions and conventions

• Green
• Yellow
• Red

4. Cross-functional collaboration over silos and hierarchies

• Green
• Yellow
• Red

5. Responding to change over following a static plan

• Green
• Yellow
• Red

Principles

1. Great marketing requires close alignment, transparency, and quality interactions with internal and external customers

• Green
• Yellow
• Red

2. Seek out different and diverse points of view

• Green
• Yellow
• Red

3. Embrace and respond to change to enhance customer value

• Green
• Yellow
• Red

4. Plan only to a level sufficient to ensure effective prioritization and execution

• Green
• Yellow
• Red

5. Take chances, and learn from your failures

• Green
• Yellow
• Red

6. Organize in small, cross-functional teams where possible

• Green
• Yellow
• Red

7. Build marketing programs around motivated individuals and trust them to get the job done

• Green
• Yellow
• Red

8. Long-term marketing success benefits from operating at a sustainable pace

• Green
• Yellow
• Red

9. Agile marketing isn’t enough. Excellence in marketing requires continuous attention to marketing fundamentals as well

• Green
• Yellow
• Red

10. Strive for simplicity

• Green
• Yellow
• Red