Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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When transformation becomes permanent change: Friday’s Daily Brief
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week.
How to build seamless experiences for ‘digital everywhere’ customers
The most successful brands keep the customer at the center when expanding their digital presence.
ON24 brings live and on demand content together
Live and simulive webinars will now be accessible on what was previously an on demand-only engagement hub.
Transformation is accelerating: Tuesday’s Daily Brief
Don't forget to download the MarTech Replacement Survey.
Marketing transformation is accelerating: Wednesday’s Daily Brief
Plus Google to drop expanded text ads for responsive search ads.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Building a community: Thursday’s daily brief
Plus, TransUnion launches TruAudience.
Why community could be the next big thing in marketing
In the first part of a two-part article we look at why even B2B marketers are talking about community.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program.
Marketers bullish on digital engagement: Thursday’s Daily Brief
Salesforce's "The State of Marketing" report finds widespread optimism.
Toluna expands product insight methodologies
Customer experience includes experience with the product. Toluna is providing market research into product satisfaction at scale.
An enhanced CTV brand safety solution from DoubleVerify
Unlike traditonal TV, CTV presents some of the same risks to brands as the open internet.
Winning data strategies begin with the customer
How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy.
The MarTech fall agenda is live: Wednesday’s Daily Brief
The MarTech program will be available both live and on-demand so you can train when it fits your schedule. And it’s free.
How Vevo used original content and nostalgia to bridge the pandemic video shortfall
On the 40th anniversary of MTV's debut, we learn how Vevo reaches a global audience with performances and nostalgia as well as new music videos.
Media planning breakdown: Marketoon of the Week
Before you switch agencies, take another look at how you're measuring campaigns.
Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs
Electronics company is also finding that virtual events are producing more qualified leads.
Some pandemic-driven changes are here to stay
Digital consumers, digital B2B, and virtual events are not going away any time soon.
Where are you getting your work done? Wednesday’s Daily Brief
Plus how to build your marketing team.
Don’t stop thinking about diversity
In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.
The challenge of engaging with a fragmented audience
Cultural fragmentation and the challenge it poses to marketing.
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
How Driscoll’s pivoted from fresh in-store to fresh online
The global berry company had to rethink its priorities when brick and mortar stores were put on pause.
Listen to your customers: Thursday’s daily brief
They're changing, but as yet not even they fully understand how they're changing or how long-lasting the changes will be.
The Trade Desk launches Solimar, a DSP for the open internet
Jeff Green stepped on-stage to launch the new DSP, Solimar, but he had a lot to say too about the future of the open internet.
Is there room for any more content? Tuesday’s daily brief
Plus Pinterest bands all weight loss ads.
Welcome the new consumer: Friday’s Daily Brief
Plus, Ad pods on YouTube will soon be eligible for non-skippable in-stream ads.
Spending outlook shows signs of acceleration
As early as April, consumers were getting ready to go out and spend in the next 90 days, and had confidence in the economy.
Securian Financial sees opportunities in the Adobe-Workfront integrations
The integration of Workfront with the Adobe Experience Platform should free up marketers for strategic and creative activity. But it's early days.
Events: How virtual is reshaping what it means to engage an audience
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
One set of truths for B2B and D2C marketing: Wednesday’s daily brief
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
For e.l.f. Beauty, customer data is the currency of their digital ecosystem
The online cosmetic company's ongoing transformation journey — and viral social success.
B2C is transforming too: Tuesday’s daily brief
CPG brands are finding out they need to raise their direct-to-consumer game.
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
Creatio-Experian collab brings automated CX to debt collections
Low-code automation breaks new ground in the financial sector.
Yelp’s transformation, Third Door Media is hiring: Friday’s daily brief
Plus, Amazon Sidewalk is moving in.
Yelp is telling hyperlocal stories for national brands
The pandemic put Yelp in the spotlight as a critical information source.
Real transformation in the B2B customer journey: Tuesday’s daily brief
Plus marketing analytics for financial decisioning.
Will marketing and sales finally align around RevOps and agile go-to-market strategies?
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.