MarTech » Digital transformation » Good morning: Welcome to the Matrix

Good morning: Welcome to the Matrix

Plus, how are sales ops and marketing ops getting along?

Kim Davis on December 13, 2021 at 9:37 am | Reading time: 2 minutes

Good morning, Marketers, and do you realize we’re living in the Matrix?

Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation we explored his notion that the Matrix is here and now.

“This is just the beginning of it — the IRL and the URL colliding. The pandemic pushed us into it. The way we spend so much time together is in this Google hangout and Zoom world. I can have this place of super-isolation that I’ve had to be in for a long time and still let my mind go free. As human beings we are now starting to tap into the full potential of where reality and fantasy will start to collide.”

As long as I get to wear one of those black Neo trench coats, I’m all for it.

Kim Davis

Editorial Director

Shorts

Quote of the day. “If you think the misalignment between Sales and Marketing is rough … then you should be TERRIFIED by the misalignment between Sales Ops and Marketing Ops in those co’s.” M.H. Lines, CEO, Stack Moxie

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About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.