Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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An old-fashioned retailer’s modern marketing approach
The Vermont Country Store revamped its business and kept employees safe with these three initiatives.
Going all-in on AI (soon): Friday’s daily brief
Plus Helen Abramova on the explosion of MOPs-related content
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Optimizing session or webinar descriptions: Thursday’s daily brief
Plus, tech giants are now creator companies
Sustainability is important to consumers: Friday’s daily brief
Plus, acquisition news from Sitecore, partnership news from Acuity
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking
Adobe rearchitects its CDP: Wednesday’s daily brief
Plus, what Apple's App Tracking Transparency means for advertisers
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
How an SMB embraced digital transformation during a pandemic
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM
WordPress vs. FLoC, Shopify expands Pinterest partnership
Plus, CTV Octo-fraud...and what happened to centralized brand guidelines?
Do you have centralized brand guidelines? Wednesday’s daily brief
Plus, uncovering recurrent CTV ad fraud
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
Different experiences with free and freemium software trials
How marketers find the right solutions in disruptive times
Stumbling blocks to digital transformation: Monday’s daily brief
Plus, does your martech measure ROI?
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
D2C success, virtual presentations: Thursday’s daily brief
Plus, is marketing ops redefining itself?
How Resident is extending its D2C success to offline retail
The home goods brand is combining product innovation with data-driven marketing to build on its D2C success
Optimizing for TikTok with challenges and influencers
Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share strategies
Google’s FLoC, Supreme court: Tuesday’s daily brief
Plus, take the Martech Replacement Survey
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is looking for other ways to reach audiences
Microsoft auto ads, Verizon Media shopper data: Monday’s daily brief
Plus, the state of agency professionals
Take the MarTech Replacement Survey
A lot has changed over the last year, but how has that affected the martech stack?
Agile marketing, M&A in martech: Wednesday’s daily brief
Plus, is it martech or technology for marketing?
Agile marketing requires agile data measurement
According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing success
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Maryland’s digital ad tax, Gen X work habits: Friday’s daily brief
Plus, a major adtech acquisition
How CDPs fit within a B2B marketing strategy
Red Hat's Joel Eaton helps marketing and sales teams protect their data investment
Pandemic shifts, call-in customers: Tuesday’s daily brief
Plus, SMX Create Early Bird rates
Reinventing websites for brands and ecommerce: Monday’s daily brief
Plus, Martech is hiring
Google blocks 3.1 billion ads in a tumultuous 2020
Annual Ads Safety Report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns
Evaluating virtual events, success with speakers: Thursday’s daily brief
Plus, Bronto ESP gets deleted
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the campaign
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions
Taco Bell’s new AI, digital transformation: Friday’s daily brief
Plus, Merkle expands its tech team
Finding positive energy for business transformation
If you distill most approaches to their essence, they boil down to those two things: communication and involvement.
Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief
Plus, another alternative identifier in adtech emerges
Leaning on loyalty, Chipotle orchestrates engagement across channels
The quick service chain hits 20 million rewards customers, opens Chipotlanes