Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption continues.
Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief
Plus texts from brands, the agile CMS race
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile organization.
Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Plus a question about Ops, Infutor's ID activation by boberdoo.com
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
Why diversity in marketing is a job for all of us: Monday’s daily brief
Plus, digital journeys aren’t just digital
Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief
Plus, EU may require big tech to pay for news links.
Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief
Plus, the difference between B2C and B2B marketing
Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief
Does Google’s alternative to third-party cookies make sense?
KFC, Taco Bell tap AI, and GAAR is explained: Monday’s daily brief
Plus, when getting a handle on soccer’s digital assets is the gooooooal!
How Special Olympics is supporting digital health and strength
The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers.
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really matter?
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID.
SMX 2021 will provide the most comprehensive search marketing education available
6 events, actionable tactics, affordable for all marketers
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full potential.
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say.
MarTech Live Replay: Operationalizing ABM
Now is the time to ask yourself some critical questions about your ABM Strategy.
Is your transformation strategy really a strategy?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance you’ll end up someplace else.
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities.
How the USO became a veteran at hosting virtual events
Microsoft Teams, Verizon and Facebook all played key roles.
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office data.
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before.
Deloitte’s 7 marketing trends for 2021 include agile, digital transformation
Deloitte report finds agile marketing, authenticity key as brands must meet "human needs."
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
MarTech next week: a personal choice
With so many sessions next week, here's a plan to navigate through those three days.
It’s not just tech: Organization design is at the heart of digital transformation
Successful transformation starts with recognizing that technology, however amazing, is fungible. It’s everything else in your organization that matters.
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
Building more resources for Blacks in technology
Resources for Blacks in technology continue to grow.
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story.
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.