Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content delivery.
Facebook rolls out new brand safety tools for publishers, creators and advertisers
The updates aim to help advertisers control the placement and context in which their ads are delivered.
Amazon tops Google in Q3 smart speaker market report
Most significantly, the smart display category grew 500% globally.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire.
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
SMBs can upload images, price lists and links for all their products or services.
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the SDK.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail inboxes.
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing
Mobile ad revenues were $39.9 billion or 69% of the total.
Facebook opens search ads to all advertisers
Ad placement will include Facebook News Feed and Marketplace search results.
The key to sustaining brand relevance? Continuous transformation
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance.
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising campaigns.
Please Take Our 3-minute Martech Upgrade Survey
The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.
AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising
Xandr will adopt clean.io’s technology to help reduce "malvertising" for publishers, end-users and advertisers in the marketplace.
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
The company has experienced a number of high-level departures and other challenges recently.
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough about.
Facebook rolls out new video poll ads, set to open AR Ads to all advertisers
Facebook is opening a beta for AR Ads globally in the fall.
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
The MarTech Minute: Google’s updates Google Fusion Table users, Adobe Target rolls out extensive upgrades
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience
McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain.
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop.
Lucidworks’ new feature promises enhanced internal site search customization
Also claims it’ll allow retailers to optimize search without having to call on IT dept.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
SparkPost updates email validation services to improve deliverability rates
The new updates will help senders identify bad email addresses before they result in a hard bounce.
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted.
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible marketing.
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Salesforce enters agreement to acquire ClickSoftware
ClickSoftware will be added under the Salesforce Service Cloud after the deal is finalized this fall.