Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Tapping Into The Buyer’s Brain With Psychology-Driven Marketing
How do you increase sales? Know your audience. Columnist Jordan Kasteler explores 10 marketing strategies that will help you understand what makes buyers tick.
5 E-Commerce Techniques To Know For The 2015 Holiday Season
Think it's too early to start planning for the busiest online shopping time of the year? Think again! Columnist Nick Iyengar shares some ecommerce tips to help you prepare.
The Essential 2015 Holiday Checklist For Online Retailers
It may seem early to start planning, but if you get a head start, you'll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready.
6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months
Columnist Neil Patel explains what steps you should be taking over the next year to adapt to a quickly evolving marketing landscape.
Get Off Your Phone: Why Face To Face Still Matters
As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn't forget the power of in-person meetings.
7 Signs CMOs Need To Examine Their Media Mix
Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh.
Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile
If you're looking to ramp up your marketing strategy, look no further than the universal customer profile. Columnist Erik Bratt explains what you need to successfully create and leverage a single customer view.
How To Ignite Innovation in Large Agencies
Change is difficult, but columnist Andrew Ruegger has five ways to help your large agency evolve and cultivate a culture of innovation among your team.
How “Listening” To User-Generated Content Leads To E-Commerce Sales
How do you craft ecommerce content that results in conversions? Look to your consumers to provide insights and create relevant content, advises columnist Benjamin Spiegel.
The Secret To Driving Revenues: Make It Easy For Them To Buy
Marketers have mere seconds to grab consumers’ attention. Columnist Brian Rigney offers tips on getting customers to engage in a world of glimpses and instant gratification.
3 Unique Areas To Explore When Hiring A PPC Agency
Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales process.
The Power Of Martech Unleashed
Thinking about implementing marketing technology tools to optimize the customer experience? Don't wait too long, advises columnist Mary Wallace -- the time to adapt is now.
5 Reasons Marketers Fail With Data
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data.
Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 1
Contributor Sahil Jain shares the top questions asked by PPC advertisers at a recent educational event, along with the expert panelists' answers.
In Search Of The New “Mad Men”: Will They Be At Cannes This Year?
What do the "Mad Men" of 2015 look like? At Cannes Lions Innovation, contributor Sanjay Dholakia explores the role of marketing technology and what the new generation of "Mad Men" must do to thrive.
Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter.
7 Things CMOs Should Know About Attribution
If your knowledge of marketing attribution is murky, you're not alone. Columnist Scott Rayden lays out the key points every CMO should understand.
Maximize Marketing Reach: A Glance At The Customer Is All You Get
Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive.
Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what's really important, says columnist Katrin Ribant.
iPhone-Friendly Website Strategies Every Brand Should Be Considering
How do you optimize your website for iPhone users? Columnist Sonny Ganguly offers key strategies to connect with more customers through your mobile site.
3 Reasons Why It’s Time To Recognize Identity As The New Marketing Discipline
If marketers want to truly be effective and understand their customers, they need to take identity more seriously, believes columnist Mike Sands.
How To Leverage Community To Build A Great Brand
Are you doing enough to tap into your community? Columnist Joanna Lord explains why community is key to building a memorable brand.
What Every CMO Should Know About Marketing Automation
Marketing automation is more than a tool for sending emails and storing leads. Columnist Mary Wallace explains why it's a key component of your strategy.
7 Tips For Launching A Video Marketing Strategy
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.
Too Big To Evolve? How To Foster Innovation In The Enterprise
Innovation doesn't have to belong solely to the small and nimble. Columnist Alex Lirtsman explains what big businesses can do to adapt and evolve.
5 Steps To Freedom: The Key To Being A Rapid Marketer
How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips.
5 Psychological Hacks That Will Make Your Pricing Page Irresistible
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
A New Way To Look At Hiring An Agency
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture.
Copie Editor Wantd, Applie Within
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
8 Marketing Plan Differentiators That Will Make Your Strategy Pop
How do you help your brand stand out from the crowd? Columnist Sonny Ganguly offers up these tips for developing a marketing plan that shines.
21 Ways To Market Your Business Online On A Shoestring Budget
Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton of money.
6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline)
How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips.
Stop Building Marketing Platforms For Marketers
Columnist Jim Williams believes the marketing platform of the future needs to be focused on buyers, not marketers.
Digital Talent Optimization: The Development Of The Hybrid Marketer
How do you help close the talent gap? Columnist Jim Yu explains the role of the hybrid marketer in tackling the current skills shortage.
Advice To The New CMO: How To Deal With Your Existing Agency
Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky.
Placed Brings Offline Attribution To More Programmatic Players
It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how their digital media are performing. Offline visits and activity also yield new audience […]
How David Can Take Goliath With Digital Marketing Every Time
Columnist and co-author of "Taking Down Goliath" Kevin Ryan explains how small businesses can use digital marketing to their best advantage.
Tips To Dramatically Improve Your Recurring Billing Program
Thinking about implementing recurring billing or want to know how to increase conversions? Columnist Neil Patel shares ways to optimize for this payment option.
4 Underused Data Points For Conversion Optimization
Columnist Jeremy Smith discusses four underused data points that, if you pay attention and act on them, can improve your conversion rates.
Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)
Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]