Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
MarTech Today: 33Across’ ‘first open exchange for only viewable inventory,’ Innovid’s OTT Composer & your AI doesn’t need ballgame tix
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ Video […]
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.
MarTech Today: Tobii’s web-based eye tracking, IAS’ media quality report & Parse.ly/Notablist open up internal data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or […]
MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start.
Join us next week at MarTech for expert-level strategies and insights
Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.
MarTech Today: Adobe’s new Virtual Analyst, USA Today uses AR to promote podcasts & ‘Alexa everywhere’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe’s new Virtual Analyst doesn’t need questions to provide answers Sep 24, 2018 by Barry Levine The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights […]
MarTech Today: The Adobe/Marketo mega-deal, why the NY Times broke down its silos & how AI in marketing is like cake baking
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B […]
Making the AI marketing journey a piece of cake
How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains.
MarTech Today: Adobe buys Marketo, Segment adds data quality tracking & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on […]
Report: Digital now makes up 51% of US ad spending
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.
MarTech Today: Enterprise AI with the CIO and CMO, Pinterest opens API for influencer campaigns & Shopify enables AR
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Enterprise AI with the CIO and CMO: Better together benefits Sep 19, 2018 by Jim Yu Here’s a look at how AI is transforming entire enterprises, particularly through the lens of marketing […]
Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.
MarTech Today: Shopify’s AR experiences, working with an AI vendor & 118 billion reasons to control customer data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shopify now lets stores create AR experiences for iOS 12 Sep 18, 2018 by Robin Kurzer The announcement comes on the heels of Apple’s release of iOS 12, which includes new […]
Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone's on the same page.
MarTech Today: iHeartMedia buys Stuff Media, Sizmek re-enters TV ads & CTV continues to grow
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iHeartMedia to acquire Stuff Media as podcasting continues its rise Sep 17, 2018 by Robin Kurzer Publishers continue to invest in podcasts despite marketers’ concern about the lack of 3rd-party measurement standards. […]
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
MarTech kicks off in 2 weeks… will we see you there?
Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes, see 70+ leading martech vendors and be part of exclusive networking events. All you need is your passion for delivering exceptional results through software-powered marketing. See the complete MarTech agenda. The Expo Hall & […]
MarTech Today: What Adobe/Marketo could mean, buying ecommerce à la carte & using Bing Webmaster Tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Adobe possibly eyeing Marketo, what would that mega-merger mean? Sep 14, 2018 by Amy Gesenhues According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. […]
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.
MarTech Today: Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Branch buys TUNE’s attribution platform Sep 13, 2018 by Barry Levine The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — […]
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
MarTech Today: iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iOS 12 release gives users more power, marketers more options Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options […]
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon.
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
Why isn’t my fabulous content attracting quality links?
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
MarTech Today: The martech OASIS, personal data for personalized experiences & Oath combines its ad tech assets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shared learning from the martech OASIS companies — Investment, innovation and integration Sep 11, 2018 by Andy Betts Here’s a look at ‘OASIS’ vendors Oracle, Adobe, Salesforce, IBM and SAP and […]
Discover the ‘new’ new rules of marketing
The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the themes we’ll explore in detail… The ‘new’ new rules of marketing In a recent chiefmartec […]
MarTech Today: AI insights at scale, LinkedIn Dynamic Ads, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning.
MarTech Today: US Chamber of Commerce’s plea to the feds, new audio-only posts for Twitter & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Voice search in retail: Evolving the customer experience
Voice queries are leading to new pools of intent-driven, contextual, real-time data that marketers can use to develop customer-centric engagement strategies.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again
The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts.